As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have worked with: “Should I recommend starting the conversion optimization journey with a test or with a deep data analysis?” The answer, inevitably, would contain the expression “it depends”. But with time, I understood an important …
Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, culminating in confusion and more questions than when they started. Unfortunately, the noise in the industry only adds to this chaotic environment, with every vendor claiming seemingly similar functionality. Executives – who are eager to …
Successful Website Personalization Hinges on Continuum of Targeting Capabilities Read More »
Ever been told that your feelings, your instincts, have no place in your analytics? That the only thing your gut can tell you is you’re hungry? I have. And you know what? I’ve been doing this for well over a decade now and the better I get at it and the more I do analysis …
Editor Note: This article is a sample of Chapter 2 of Rob Graham’s book: Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People with the Right Ads at the Right Time. The full book PDF was made available through this site for free with the consent of the author, make sure to …
Editor Note: Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People with the Right Ads at the Right Time, we are very honored to host the full version of his book for FREE download at our website. Even though the book was written in …
Fishing From a Barrel | Free Behavioral Targeting Book Read More »
What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising and especially in direct response advertising. We do not use the standard methodology of A/B testing for banner ads at all. Instead, we use an ad server which profiles that traffic for us and matches …
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I discussed how to target users coming from search traffic in a very subtle yet powerful way. Using behavioral targeting is especially interesting when it comes to SEO Analytics. Sometimes websites that provide a broad range …
Using Behavioral Targeting to Optimize SEO Traffic Read More »
Up until a few months ago I was a User Experience Consultant (I just changed jobs). In my past I’ve done a wide-range of work, typically working with clients on IA and strategy, sometimes weaving in my background in web analytics to define great user experiences. Now (the new job) I’m a product manager overseeing …
The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored by Unica. Our speaker, Evan LaPointe, asked the audience (mostly web analysts and marketers) to check which of the choices they perceived as challenges for their use of analytics. It is striking how many in …
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) to the resources needed for testing (People, Process, Technology) and the value it brings to the organization. Most companies are already acquainted with these techniques, but very often they are less prepared to get it …
