Have you been looking for a one-stop resource that helps you understand how your website visitors and online customers behave?

Online Behavior is an industry-leading blog that features expertly written articles and resources from hundreds of the top minds in digital marketing and analytics. We are a one-stop resource for learning about measuring online customer behavior and how to act on those insights.

“A Great Resource for Marketing Optimization Professionals” – Bryan Eisenberg

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You’ll find that most of our resources into in these four categories:

Targeting & Segmentation

Personalization is all the rage, especially now with the advent of AI technology. This is where segmentation comes in, so you can provide the right message to the right people, leading to higher conversions and improved satisfaction.

Website Testing & User Experience

People care more about their online experience than ever. Our guides show what affects user experience positively or negatively, how to prioritize testing, and how to easily test your site.

Analytics & Optimization

How do people behave on your website and why do some convert and not others? You’ll find the answers here through the latest conversion rate optimization techniques. You’ll turn new visitors into loyal customers.

Paid Media Measurement & Performance

Discover how to get the most out of your paid media spend through expert optimization tips and valuable case studies.

Our readers stayed with us for years. Here’s what they said…

Online Behavior is a rare treat. It is an education all by itself. I LIKE it!

Jim Sterne

Amazing amount of content related to Analytics. And, if you’re looking to relax, check out some videos.

Justin Cutroni

Online Behavior is a great resource for marketing optimization professionals.

Bryan Eisenberg

Online Behavior Contributors

Jeff Sauer

Editor in Chief

Jeff Sauer has 20+ years of digital marketing and analytics experience. As an agency owner, Jeff’s company was a 5x Inc. 5000 award winner before being acquired in 2021. Jeff currently teaches Google Analytics and digital marketing at Data Driven U.

Daniel Waisberg

Editor Emeritus

This website was founded by Daniel Waisberg, who curated content submitted by our authors. Daniel now works for Google as a Search Advocate.

Important note: Opinions expressed in Online Behavior articles are not to be considered Google’s official statements.

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Want Us to Showcase Your Work?

We had the honor of receiving article contributions from some of the most renowned industry leaders. Here is a list of all Online Behavior Authors. If you would like to become an author for Online Behavior, please visit our article guidelines below.