Quick wins, low-hanging fruits – we’re all looking for the shortest, most effective route to improve sales. As optimizers, it’s what we do. Think of the most important actions a customer can take on your website. Registering for a new account, making an inquiry about a product, filling out billing and shipping information – each …
[Cross-posted from The Next Web] Whether you are a marketer trying to persuade people, a technologist building a startup, or an executive making business decisions, data is your partner. You can use it to make better decisions and create insightful data stories inside and outside your company. The first step is to accept your data …
Partnering with data to create insightful stories Read More »
So here’s the deal: you’ve spent a ton of time with your data and you know it inside out. You’ve wrangled, sliced and diced it and are now the expert with this data for this problem. You’ve uncovered new, actionable insights that will lead to fantastic opportunities or improve your bottom line. Great! Time to …
One of the primary considerations for implementing personalization is: What is the most efficient investment of my resources? What type of personalization makes the most sense for my company’s needs? Even with the help of AI and automated algorithms, creating personalization campaigns is an investment of time and money. Matching your strategy to your business …
So, you can’t find enough time to do the stuff you want to do at work because you are very busy? Take heart. It’s possible to arrange your work to spend more time on the big questions, but it’ll take some work to get there. How? Read on… Everybody wants to do cool stuff at …
Not only is Data Studio now free for all (!) but, to add to our ever-growing excitement about the product, segment functionality for the Google Analytics connector is now available too! Until now, Data Studio has provided us with the option to use filters. This functionality is equivalent to using an advanced filter within the …
This article was contributed by Mark Edmondson and Peter Meyer, both from IIH Nordic, specialists in online marketing and web communication headquartered in Copenhagen, Denmark. Read more about the authors in the bottom of the article. Many analytics specialists agree that Machine Learning is going to revolutionise the digital analytics industry in the future, as …
Of these 3 job titles, how would you describe yours? If you work in a very small company, you’re probably a jack of all trades trying to survive and be successful, and if you are reading this website you recognize that in order to do that you must be data-driven. You have Google Analytics, maybe …
Online Marketer, Web Analyst, or Data Scientist? Read More »
SEOs of the world, rejoice! Google Data Studio has a new connector to bring Search Console data into the tool. This means you can start reporting your search data alongside other data sources in the tool. I am sure people will find all kinds of cool stuff to do with it! Please note that this …
Reporting Search Performance in Google Data Studio Read More »
Do you really know what you’re measuring? You probably think so, right? You’ve implemented Google Analytics on your site and it’s tracking your page views. But what if you’re getting more advanced and also want to know more about the interactions on your site, like a click to download button? These kind of interactions eventually …
Keeping Track of Analytics with Measurement Plans Read More »
