WHERE DATA ANALYSTS AND MARKETING PROFESSIONALS SHARPEN THEIR SKILLS EVERY WEEK
Have you been looking for a one-stop resource that helps you understand how your website visitors and online customers behave?
Online Behavior is an industry-leading blog that features expertly written articles and resources from hundreds of the top minds in digital marketing and analytics. We are a one-stop resource for learning about measuring online customer behavior and how to act on those insights.
“A Great Resource for Marketing Optimization Professionals” – Bryan Eisenberg
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You’ll find that most of our resources into in these four categories:
Targeting & Segmentation
Personalization is all the rage, especially now with the advent of AI technology. This is where segmentation comes in, so you can provide the right message to the right people, leading to higher conversions and improved satisfaction.
Website Testing & User Experience
People care more about their online experience than ever. Our guides show what affects user experience positively or negatively, how to prioritize testing, and how to easily test your site.
Analytics & Optimization
How do people behave on your website and why do some convert and not others? You’ll find the answers here through the latest conversion rate optimization techniques. You’ll turn new visitors into loyal customers.
Paid Media Measurement & Performance
Discover how to get the most out of your paid media spend through expert optimization tips and valuable case studies.
Our readers stayed with us for years. Here’s what they said…
Online Behavior is a rare treat. It is an education all by itself. I LIKE it!
Jim Sterne
Amazing amount of content related to Analytics. And, if you’re looking to relax, check out some videos.
Justin Cutroni
Online Behavior is a great resource for marketing optimization professionals.
Bryan Eisenberg
Online Behavior Contributors
Jeff Sauer
Editor in Chief
Jeff Sauer has 20+ years of digital marketing and analytics experience. As an agency owner, Jeff’s company was a 5x Inc. 5000 award winner before being acquired in 2021. Jeff currently teaches Google Analytics and digital marketing at Data Driven U.
Daniel Waisberg
Editor Emeritus
This website was founded by Daniel Waisberg, who curated content submitted by our authors. Daniel now works for Google as a Search Advocate.
Important note: Opinions expressed in Online Behavior articles are not to be considered Google’s official statements.
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CHECK OUR ARTICLES AND RESOURCES
Statistical Design in Online A/B Testing
A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment…
Data That Matters: Maternal Mortality Trends
I have always appreciated the work of the Bill and Melinda Gates Foundation, it is really amazing to see people…
Tackling Fraud in CPA Networks with Analytics
This article was contributed by Dmitriy Berezin, Head of Online Sales at Raiffeisen Bank, and Victoriia Pashchenko, Web Analyst at…
Data That Matters: Opioids Usage & Overdoses
A few months ago, while checking my Twitter feed during my morning coffee, I came across a tweet from Matt…
Rime Of The Ancient Data Engineer
I had to make a decision when writing this post. Do I make it an extract from my upcoming book…
8 Data Studio Reports I Loved In 2017
Last year I saw a lot of powerful visualizations that used Google Data Studio, from business dashboards to data stories…
Want Us to Showcase Your Work?
We had the honor of receiving article contributions from some of the most renowned industry leaders. Here is a list of all Online Behavior Authors. If you would like to become an author for Online Behavior, please visit our article guidelines below.