Analytics & Optimization - Online Behavior

Google Analytics Sampling Demystified

So, you’re minding your own business, sifting through a client’s analytics data for some epic, revelatory insight that’ll blow their …

I recently encountered a situation where a client was confused by a phenomenon that, at first glance, looks very odd …

Sometimes mistakenly called Return on Investment (ROI), Return On Ad Spend (ROAS) is a commonly used measure to track advertising …

Article contributed by Bea Dobrzyńska and Paolo Curtoni There is a rising awareness across the search and SEM industry, still …

I just Googled “Big Data” and I got 19,600,000 results… Where there was virtually nothing about two years ago there …

Mobile search is becoming increasingly important as more people are on their devices looking for the best restaurants in town …

Web Analytics implementations are never ending stories, there is always a small fix or a new feature that requires changes …

Showing the right product to the right person at the right time is one of the most important factors in …

Over the last year or two, I’ve heard quite a bit of discussion spiked with a bit of outrage about …

Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world …