In this article Martijn Scheijbeler, Director of Marketing at The Next Web, explains some of the lessons he learned while creating a measurement plan for one of the biggest publishers on the web.
Martijn Scheijbeler -
google-optimize-analytics

In this article Sean McQuaide focus on how Google Optimize and its enterprise version, Optimize 360, will change your life by putting everything under one roof.

Sean McQuaide -
In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.
David Krevitt -
In this article, you will learn how to use Google's Data Studio and BigQuery to create your own dashboards, using an example created to visualize 2016 Election Cycle Donations, exploring public FEC data curated by OpenSecrets.org.
Dan Chen -
 marvel-dc-data-analysis

As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

Daniel Waisberg -
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.
Paul Koks -
In this article Doug Hall explores some common use cases for iframes and discusses how they can be used well without wreaking havoc on your Google Analytics data.
Doug Hall -
Data Studio Report: US Unemployment Analysis

In this article Daniel Waisberg presents a visualization using data from the US Bureau of Labor Statistics to show trends in US Unemployment Rates segmented by Age, Gender and Race / Ethnicity.

Daniel Waisberg -
In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.
Daniel Waisberg -
This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.
Lizzie Silvey -