Marketing Measurement

Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.

  • Why Your KPIs Are Meaningless & What To Do About It

    Meaningless KPIs

    If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to say: "so what?" (and if she or he doesn't, s/he should.) If you are lucky, s/he will grudgingly renew your budget for another season on the simple idea that digital marketing is not going away any time soon. But there is so much more you could be doing with essentially the same data!

    Allison Hartsoe - January 5, 2014
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  • Google Tag Manager: Coding & Naming Conventions

    Google Tag Manager: Coding & Naming Conventions

    Google Tag Manager has been growing extremely quickly. But why? There are many reasons, but the main one is that it's easy. This is both good and bad: good when done well and for the right reasons; bad when done carelessly. This article will describe a couple of key points that will help you get your GTM right...

    Doug Hall - December 17, 2013
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  • A Guide to Google Tag Manager for Mobile Apps

    Google Tag Manager for Mobile Apps

    Google Tag Manager (GTM) for mobile apps can be an incredibly powerful tool. Simply put, getting started with GTM for mobile apps today sets businesses up for success in the future, I recommend trying it out as soon as possible. Here is how...

    Kristoffer Olofsson - December 3, 2013
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  • The New Generation Of Digital Analysis Tools

    The New Generation Of Digital Analysis Tools

    A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. If you’ve been buried with reports and analysis from the typical tools then take a break and check out these six modern analytics tools.

    Allison Hartsoe - November 26, 2013
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  • Mobile App Analytics Insights

    Mobile App Analytics

    The aim of this article is to give you an idea of how to get started with mobile app tracking analysis using Google Analytics. The article covers some sample reports from the new app tracking interface and how they can help us make decisions for our business.

    Kristoffer Olofsson - October 28, 2013
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  • Powerful Custom Dimensions in Universal Analytics

    Custom Dimensions in Universal Analytics

    Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your analytics solution. Luckily, this is becoming less common as measurement systems evolve. But in some cases a custom dimension can bring additional value to your business. Here is when...

    Kristoffer Olofsson - October 15, 2013
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  • Google Analytics Demographics & Interests Reports

    Google Analytics Demographics & Interests Reports

    Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.

    Daniel Waisberg - October 8, 2013
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  • Google Analytics Custom Dimensions - 5 Questions

    Google Analytics Custom Dimensions

    Don't get paralyzed by considering every fancy data point you could track. Use Google Analytics custom dimensions to give you new perspectives on which visitors and elements are driving results on your site. With that in mind, take a step back and consider these 5 questions.

    Brian Wonch - September 30, 2013
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  • Google Forms & The Measurement Protocol

    Universal Analytics Form & The Measurement Protocol

    In this article I present the Universal Analytics Form, an easy-to-use solution to implement Google Analytics' Measurement Protocol to upgrade your current tracking capabilities using a Google Form. Sounds cool, doesn’t it? I think it does!

    Daniel Waisberg - September 25, 2013
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  • Google Analytics Dashboards: A Step-By-Step Guide

    Google Analytics Dashboards

    In this article you will learn how to use Google Analytics Dashboards, they are a great way to keep track of your website. It can save a lot of time on your (and your colleagues) day-to-day so it is certainly worth to invest some time to have the right data in there.

    Daniel Waisberg - July 30, 2013
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