Marketing Measurement

Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.

  • Analyzing Business Blogs Using Google Analytics

    Analyzing Business Blogs Using Google Analytics

    In order to measure the performance of your blog, you will need to rely on data that will give you in-depth insights regarding the blog value. In this post I provide a (non-comprehensive) list of features, reports and user segments that should be used for such an endeavour.

    Vangelis Varfis - January 15, 2014
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  • 10 Actionable Google Analytics Tips

    Google Analytics Tips

    In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip. Check it out...

    Daniel Waisberg - January 13, 2014
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  • Why Your KPIs Are Meaningless & What To Do About It

    Meaningless KPIs

    If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to say: "so what?" (and if she or he doesn't, s/he should.) If you are lucky, s/he will grudgingly renew your budget for another season on the simple idea that digital marketing is not going away any time soon. But there is so much more you could be doing with essentially the same data!

    Allison Hartsoe - January 5, 2014
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  • Google Tag Manager: Coding & Naming Conventions

    Google Tag Manager: Coding & Naming Conventions

    Google Tag Manager has been growing extremely quickly. But why? There are many reasons, but the main one is that it's easy. This is both good and bad: good when done well and for the right reasons; bad when done carelessly. This article will describe a couple of key points that will help you get your GTM right...

    Doug Hall - December 17, 2013
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  • A Guide to Google Tag Manager for Mobile Apps

    Google Tag Manager for Mobile Apps

    Google Tag Manager (GTM) for mobile apps can be an incredibly powerful tool. Simply put, getting started with GTM for mobile apps today sets businesses up for success in the future, I recommend trying it out as soon as possible. Here is how...

    Kristoffer Olofsson - December 3, 2013
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  • The New Generation Of Digital Analysis Tools

    The New Generation Of Digital Analysis Tools

    A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. If you’ve been buried with reports and analysis from the typical tools then take a break and check out these six modern analytics tools.

    Allison Hartsoe - November 26, 2013
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  • Mobile App Analytics Insights

    Mobile App Analytics

    The aim of this article is to give you an idea of how to get started with mobile app tracking analysis using Google Analytics. The article covers some sample reports from the new app tracking interface and how they can help us make decisions for our business.

    Kristoffer Olofsson - October 28, 2013
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  • Powerful Custom Dimensions in Universal Analytics

    Custom Dimensions in Universal Analytics

    Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your analytics solution. Luckily, this is becoming less common as measurement systems evolve. But in some cases a custom dimension can bring additional value to your business. Here is when...

    Kristoffer Olofsson - October 15, 2013
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  • Google Analytics Demographics & Interests Reports

    Google Analytics Demographics & Interests Reports

    Google Analytics has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class citizen in the tool it brought a new level of insights into it.

    Daniel Waisberg - October 8, 2013
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  • Google Analytics Custom Dimensions - 5 Questions

    Google Analytics Custom Dimensions

    Don't get paralyzed by considering every fancy data point you could track. Use Google Analytics custom dimensions to give you new perspectives on which visitors and elements are driving results on your site. With that in mind, take a step back and consider these 5 questions.

    Brian Wonch - September 30, 2013
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