Marketing Measurement

Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.

  • Analyzing Campaigns with Cost Data Upload

    Cost Data in Google Analytics

    In this post you will learn everything you need to know about Google Analytics Cost Data Upload, a feature that allows you to import the extra pieces of data belonging to your non-AdWords paid campaigns into Google Analytics.

    Benjamin Mangold - March 31, 2014
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  • Visualizing Google Analytics Data With Fusion Tables

    Visualizing Google Analytics Data With Fusion Tables

    In this article I provide a quick step-by-step guide to use Fusion Tables to visualize Google Analytics data: how to bring the data, prepare it and visualize it using great charts.

    Daniel Waisberg - February 6, 2014
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  • 10 Actionable Google Analytics Tips

    Google Analytics Tips

    In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip. Check it out...

    Daniel Waisberg - January 13, 2014
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  • Why Your KPIs Are Meaningless & What To Do About It

    Meaningless KPIs

    If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss is most likely to say: "so what?" (and if she or he doesn't, s/he should.) If you are lucky, s/he will grudgingly renew your budget for another season on the simple idea that digital marketing is not going away any time soon. But there is so much more you could be doing with essentially the same data!

    Allison Hartsoe - January 5, 2014
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  • Google Tag Manager: A Step-By-Step Guide

    Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

    Daniel Waisberg - October 1, 2012
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  • Nuts and Bolts of Chart & Graph Types [infographic]

    Chart & Graph Types Infographic

    This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

    Daniel Waisberg - November 27, 2011
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  • 5 Events You Must Track With Google Analytics

    5 Google Analytics Events

    If you have a website that is contributing to your business either directly or indirectly, you will probably want to track at least one of these events. Doing so will enable you to make smarter marketing decisions and make a start on a conversion rate optimisation strategy.

    Ted Parry - April 14, 2014
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  • Customer Insights With Google Analytics Demographics

    Demographics insights

    In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.

    Scott Shannon - March 24, 2014
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  • A Digital Analyst's Evolution

    Digital Analyst Evolution

    This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.

    Rebecca Visconti - February 20, 2014
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  • BigQuery Export for Google Analytics Premium

    BigQuery Export for Google Analytics Premium

    In this post, Kristoffer Olofsson walks us through how the BigQuery Export feature for Google Analytics Premium is put together, what it looks like, and some important things to be aware of when considering BigQuery Export as part of your Analytics solution.

    Kristoffer Olofsson - February 12, 2014
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