Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!
In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip. Check it out...
This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.
Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.
Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface. In this article you will learn best practices when it comes to table filters and a few related topics.
Data quality is an issue that affects all companies, independently of their savviness, size or industry. In this post Daniel Waisberg discusses how to navigate the Google Analytics Diagnostics feature, an actionable and timely source of data quality insights.
In this article Nadia Schwartz provides a few tips and tricks to make Google Analytics Goals work better for you and ensure your data is reliable. You are doing yourself a disservice if you haven't set them up.
In this post Santeri Salonen shows a method to measure cross-device behavior using Mailchimp's ID in conjunction with Google Universal Analytics User ID. This will enable website owners to measure cross device usage without requiring users to sign in.
In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis.