Marketing Measurement

Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.

  • Building A Data Landscape

    Building A Data Landscape

    This article goes through the process of Data Landscaping, which will provide you with a map and a set of prioritised actions that move you towards a more effective way of accessing and understanding your data.

    Phil Harvey - August 11, 2015
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  • Using Google Analytics to Understand Your Customers

    Customer Analytics

    Learn how to use Google Analytics to understand how customers move through your website, where they fall off before making a purchase, how they're interacting across devices and more!

    Mallory Qualls - March 17, 2015
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  • 10 Actionable Google Analytics Tips

    Google Analytics Tips

    In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip. Check it out...

    Daniel Waisberg - January 13, 2014
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  • Google Tag Manager: A Step-By-Step Guide

    Google Tag Manager

    This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

    Daniel Waisberg - October 1, 2012
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  • Nuts and Bolts of Chart & Graph Types [infographic]

    Chart & Graph Types Infographic

    This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

    Daniel Waisberg - November 27, 2011
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  • Bulk Analytics Configurations with Google Sheets

    Google Sheets Add-On for Google Analytics Configurations

    In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.

    Pedro Avila - November 10, 2015
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  • Running Semi-Automated Tasks on Google Analytics

    Semi-Automated Google Analytics Tasks

    Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.

    David Xue - November 4, 2015
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  • Measuring The Full Customer Journey

    Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

    Siegfried Stepke - September 23, 2015
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  • A Conversation on Google Analytics Integrations

    Google Analytics Integrations

    This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.

    Daniel Waisberg - June 16, 2015
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  • A Better Way to Measure Users' Content Engagement

    Content Engagement Measurement

    This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

    Jordan Louis - June 4, 2015
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