Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.
This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.
So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take some work to get there. How? Read on...
In this article Martijn Scheijbeler, Director of Marketing at The Next Web, explains some of the lessons he learned while creating a measurement plan for one of the biggest publishers on the web.
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.
In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.
This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.
In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.
In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.