Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
The web/digital analytics industry is still young, very young in the scheme of things. When compared to the discipline of statistics with hundreds of years of development, there is so much that web analytics professionals can learn.
This article provides 51 tips to help professionals implement Google Analytics, configure the tool, use it to analyze online behavior and optimize websites. Sit down and relax, here we go!
This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.
Over the years I have met countless analysts around the globe, be it in conferences, training programs, client meetings or online. Some were true analytics geeks and others were just starting their careers, but one thing that I have always felt was missing, especially for the beginners, is a place centralizing the top resources and programs available. This article is my attempt to provide a good resource list.
Fundamental change and improvements are needed to raise the maturity of digital analytics, a.k.a. web analytics. This article provides some background for this assertion and highlights 3 specific areas of need and opportunity. It is not intended as either a complete list, or even a perfectly defined list. Solutions are directionally indicated, but the article is intended to provoke thought; it is not a detailed roadmap.
When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits by the same person. For almost every website it is an incredibly, powerful way to understand your visitors better. By applying the insights you derive from this analysis, you can further optimize your visitor's experience and conversion rate.
Learn how systems like Google Analytics Multichannel Funnels, and attribution modeling allows us to reclaim control over our ROI, and our ability to effectively use these new measurement tools results in a competitive advantage, and greater efficiencies in marketing spending.
Learn more about user-centric analytics, an extremely valuable approach. It can tell you a lot about your visitors. But, it can go beyond that to tell you more in-depth information about their visits and their habits. It essentially gives you an overview of their behavior, which in turn, provides you with a better understanding of your customers.