• Quality Is Never An Accident [cartoon]

    LOR - April 23, 2013
    Quality Is Never An Accident

    This quote by William A. Foster represents an essential rule companies should be aware of: quality is something we need to work hard in order to achieve. "Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."

  • Measuring Social Media ROI With Google Analytics

    Benjamin Mangold - April 18, 2013
    Measuring Social Media Value and ROI

    This post covers best practices for ensuring you have accurate and actionable data inside Google Analytics and also step outside of the tool to complete the full picture and establish onsite and offsite metrics to help us report on our success and most importantly, drive action.

  • Guide To Google Analytics User Permissions

    Jordan Louis - April 2, 2013
    Google Analytics User Permissions

    In this article, we'll look at how you can wrap your head around the user permissions options on Google Analytics and offer suggestions on how to make them work for you.

  • Google Universal Analytics For Offline Behavior

    Daniel Waisberg - March 27, 2013
    Google Universal Analytics

    This article shows how to approach an implementation of Google Universal Analytics to track offline behavior. While the focus is on the Google Analytics account design, rather than the codes necessary to make it happen, you will find links to relevant code explanations whenever necessary.

  • Conversion Rate Optimization Maturity Model: People

    Michal Parizek - March 25, 2013
    Conversion Rate Optimization

    I consider People as a key asset of the CRO framework. The human resources behind your everyday conversion optimization activities matter the most. They drive insights, prototype and design ideas, setup tests and evaluate them when time is right. It is the glue that sticks all other pillars together and makes conversion optimization possible and effective.

  • Analytics Education: Do You Need A Diploma? [cartoon]

    LOR - March 19, 2013
    Web Analytics Education: Do You Need A Diploma?

    If you are a Web Analyst, you have probably asked yourself more than once: do I need a diploma? Truth is that very often it is more important to invest in a blog or guest writing than studying for a diploma... But if you are looking for academic or non-academic resources, here is a good place to start.

  • Google Analytics Tips & Tricks From MeasureCamp

    Doug Hall - March 18, 2013
    Google Analytics Tips & Tricks

    his article presents some of the Tips & Tricks shared by me in the MeasureCamp unconference, on a session called 'GA Tips and Tricks'. The tips are moderately advanced techniques but all approachable by anyone with reasonable JavaScript and Google Analytics (GA) skills.

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