• Statistical Design in Online A/B Testing

    Georgi Georgiev - July 31, 2017
    Statistical Design in Online A/B Testing

    In this article Georgi Georgiev discusses the misuse of statistical significance tests, the lack of consideration for statistical power, and the significant inefficiency of statistical methods. He proposes solutions to those issues inspired by clinical randomized controlled trials, which I call the AGILE statistical approach to A/B testing.

  • "Statistics are no substitute for judgement"

    LOR - July 6, 2017
    "Statistics are no substitute for judgement"

    Data is absolutely mainstream today, not only among analysts and engineers, but also across industries and professions. But some people hang on statistics without understanding the context, which is the single most important piece of information in any analysis. This leads to decisions based on numbers alone, which can be dangerous; as Henry Clay Sr. said: "Statistics are no substitute for judgement"

  • Revamping Your App Analytics Workflows

    Hannah Levenson - June 19, 2017
    Revamping Your App Analytics Workflows

    In this article you are going to learn how to revamp your app analytics workflow using qualitative analytics, and why you should do it in the first place. You'll read about the fundamentals of qualitative analytics, and how it improves one's analysis accuracy, troubleshooting and overall workflows. And finally, you'll find two main ways to use qualitative analytics which can help you turn your app(s) into mobile powerhouse.

  • 150 Years of Marriages and Divorces in the UK

    Daniel Waisberg - June 13, 2017
    Marriage and Divorce Trends

    In this article, Daniel Waisberg and Lizzie Silvey present the results of an in-depth analysis of UK's marriage and divorce trends. They answer the following questions: Who wants a divorce and why? How do wars and the law impact marriage and divorce rates in the UK?

  • Tracking Forms Effectively in Google Analytics

    Edin Sabanovic - May 24, 2017
    Tracking Forms Effectively in Google Analytics

    This article will show you how to create events in Google Tag Manager that will allow you to track the behavior of visitors interaction with forms. Having this data will enable you to optimize the forms to fit it with visitor expectations and increase the form conversion rate.

  • Visualization Techniques to Communicate Data

    Ben Collins - April 11, 2017

    In this article you will learn several techniques that will help you create more effective charts to communicate the underlying data. By applying deliberate thought, a handful of best practices, and allocating sufficient time in projects for the data visualization step, you can boost the impact of your charts.

  • Personalized Account-Based Marketing

    Jonathan Riley - April 5, 2017
    Personalized Marketing

    In this article you will learn more about targeted account based marketing. When there is significant revenue on the line, knowing your customers or clients intimately, and maximizing the relevance of their experience on your site is guaranteed to drastically increase the likelihood of conversion, and to generate increased revenue for your company.

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