• Creative Uses to 5 Google Analytics Features

    Dave Fimek - May 18, 2016
    Creative Google Analytics

    In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.

  • Setting Up Google Analytics to Measure Content

    Paul Koks - May 5, 2016
    Content Measurement

    In this article you will learn how to set up Google Analytics to make your content reports super actionable.

  • Data Enthusiasts Gathering At Superweek

    Daniel Waisberg - April 19, 2016
    Data Enthusiasts

    This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.

  • Demystifying Google Analytics Direct Traffic

    Doug Hall - April 6, 2016
    Google Analytics Direct Traffic

    In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.

  • Understanding Google Analytics Goals & Funnels

    Doug Hall - March 1, 2016
    Understanding Google Analytics Goals & Funnels

    In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.

  • DoubleClick for Publishers & Google Analytics Premium

    Daniel Waisberg - January 20, 2016
    DoubleClick for Publishers and Google Analytics Premium

    In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics Premium, including DFP, Ad Exchange and AdSense.

  • Funnel Analysis with Google Analytics Data in BigQuery

    Doug Mackenzie - January 12, 2016
    Funnel Analysis with Google Analytics Data in BigQuery

    In this article, you will learn the benefits of using Google BigQuery for funnel analysis as opposed to the Google Analytics Premium user interface. In order to make the solution clear Doug Mackenzie goes over the basic structure of an SQL query for funnel analysis and explain how to use Funneler, a simple Windows application to automate query-writing.

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