• Custom Definitions in Universal Analytics: A Case Study

    Kristoffer Olofsson - July 29, 2014
    Custom Definitions in Universal Analytics

    In this post, Kristoffer Olofsson covers some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup 'The Beta Family', a crowdsourcing platform for beta testing apps.

  • Dashboard for AdSense Performance Analysis

    Daniel Waisberg - July 22, 2014
    AdSense Performance Dashboard

    In this post Daniel Waisberg describes a dashboard that can be used to measure your most profitable channels, pages and demographics when it comes to AdSense revenue. He also shares a link to download the dashboard using Google Analytics.

  • Google Analytics Demographic Segmentation Techniques

    Jeff Sauer - July 8, 2014
    Google Analytics Demographic Segmentation Techniques

    By my unofficial count, there are approximately a million ways to segment your users within Google Analytics. One of my favorite segments for predicting future success is looking at the demographics reports, because they allow us to look at the age range and gender of our customers to a great level of accuracy. Learn how to make the most out of it.

  • Presenting Analytics Results [cartoon]

    LOR - June 27, 2014
    Presenting Analytics Results

    When presenting Analytics results to any audience, it is always good to remember the wise Aristotle words: "Tell them what you are going to tell them, tell them, then tell them what you told them."

  • Building A Google Analytics App With Shiny & R

    Chris Beeley - June 17, 2014
    Google Analytics App

    Following a recent post at Online Behavior on Visualizing Google Analytics Data With R I thought I would share my own Shiny application (a free package available for R) for visualising visits, bounce rate etc. from websites.

  • Using Google Tag Manager To Fight Gibberish URLs

    Shuki Mann - June 10, 2014
    Using Google Tag Manager To Fight Gibberish URLs on Google Analytics

    This article shows how to easily rewrite multiple URLs in Google Analytics with the help of Google Tag Manager (GTM). This solution is life changing for websites that do not have friendly URLs, which makes analyzing customer behavior on websites very cumbersome.

  • A/B Testing For Mobile Apps

    Kristoffer Olofsson - May 19, 2014
    A/B Testing For Mobile Apps

    Content experiments for mobile apps can be extremely valuable to a business. We are no longer dependent on long development cycles as soon as we want to test something new. And when we do want to test, we can do so faster, more accurately, and with more certainty to avoid costly mistakes based on hunches. Learn how!

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