• A Conversation on Google Analytics Integrations

    Daniel Waisberg - June 16, 2015
    Google Analytics Integrations

    This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.

  • A Better Way to Measure Users' Content Engagement

    Jordan Louis - June 4, 2015
    Content Engagement Measurement

    This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

  • Customer Happiness with Google Analytics & FanExam

    Phillip Klien - March 31, 2015
    Google Analytics & FanExam

    Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.

  • Best Practices For Table Filters In Google Analytics

    Paul Koks - March 11, 2015
    Advanced Table Filters on Google Analytics

    Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface. In this article you will learn best practices when it comes to table filters and a few related topics.

  • Guide To The Google Tag Manager API

    Simo Ahava - March 4, 2015
    Guide To The Google Tag Manager API

    In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers your Google ID has access to. Fasten your seat belts!

  • Testing Statistical Significance On Google Analytics Data

    Mark Edmondson - February 25, 2015
    Testing Statistical Significance On Google Analytics Data

    This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.

  • Google Tag Manager Injector: Painless Tagging

    Chris Berger - February 18, 2015
    Google Tag Manager Injector: Painless Tagging

    This article provides a step-by-step guide to Tag Manager Injector (TMI), a free Chrome extension designed to make the transition to Google Tag Manager as quick and painless as possible.

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