• Data & Business Impact with Feras Alhlou

    Daniel Waisberg - October 11, 2017
    Google Analytics Stuido

    In this interview, Daniel Waisberg talks to Feras Alhlou about making sense of data, from the very start to making a business impact.

  • Data That Matters: Maternal Mortality Trends

    Daniel Waisberg - September 26, 2017
    Data That Matters: Maternal Mortality Trends

    In this article Daniel Waisberg provides more context into GoalKeepers 2017 using publicly available UNICEF data on maternal mortality. He discusses important points from the GoalKeepers 2017 report - then, he discusses some of the steps he used to create his report and the insights he learned from the data.

  • Embedding Google Data Studio Visualizations

    Daniel Waisberg - September 7, 2017
    Embedding Google Data Studio Visualizations

    In this article, Daniel Waisberg, Analytics Advocate at Google, shares insights on how to embed Google Data Studio reports on articles to create effective data stories.

  • Statistical Design in Online A/B Testing

    Georgi Georgiev - July 31, 2017
    Statistical Design in Online A/B Testing

    In this article Georgi Georgiev discusses the misuse of statistical significance tests, the lack of consideration for statistical power, and the significant inefficiency of statistical methods. He proposes solutions to those issues inspired by clinical randomized controlled trials, which I call the AGILE statistical approach to A/B testing.

  • "Statistics are no substitute for judgement"

    LOR - July 6, 2017
    "Statistics are no substitute for judgement"

    Data is absolutely mainstream today, not only among analysts and engineers, but also across industries and professions. But some people hang on statistics without understanding the context, which is the single most important piece of information in any analysis. This leads to decisions based on numbers alone, which can be dangerous; as Henry Clay Sr. said: "Statistics are no substitute for judgement"

  • Revamping Your App Analytics Workflows

    Hannah Levenson - June 19, 2017
    Revamping Your App Analytics Workflows

    In this article you are going to learn how to revamp your app analytics workflow using qualitative analytics, and why you should do it in the first place. You'll read about the fundamentals of qualitative analytics, and how it improves one's analysis accuracy, troubleshooting and overall workflows. And finally, you'll find two main ways to use qualitative analytics which can help you turn your app(s) into mobile powerhouse.

  • 150 Years of Marriages and Divorces in the UK

    Daniel Waisberg - June 13, 2017
    Marriage and Divorce Trends

    In this article, Daniel Waisberg and Lizzie Silvey present the results of an in-depth analysis of UK's marriage and divorce trends. They answer the following questions: Who wants a divorce and why? How do wars and the law impact marriage and divorce rates in the UK?

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