• Measuring The Full Customer Journey

    Siegfried Stepke - September 23, 2015
    Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

  • Statisticians And Truth

    LOR - September 2, 2015

    Statisticians are an interesting bunch of people, they look at the world in a different way, nothing is certain! As the quote says: "Statisticians: a man who believes figures don't lie, but admits that under analysis some of them won't stand up either." Evan Esar

  • A Conversation on Google Analytics Integrations

    Daniel Waisberg - June 16, 2015
    Google Analytics Integrations

    This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.

  • A Better Way to Measure Users' Content Engagement

    Jordan Louis - June 4, 2015
    Content Engagement Measurement

    This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

  • Customer Happiness with Google Analytics & FanExam

    Phillip Klien - March 31, 2015
    Google Analytics & FanExam

    Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.

  • Best Practices For Table Filters In Google Analytics

    Paul Koks - March 11, 2015
    Advanced Table Filters on Google Analytics

    Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface. In this article you will learn best practices when it comes to table filters and a few related topics.

  • Guide To The Google Tag Manager API

    Simo Ahava - March 4, 2015
    Guide To The Google Tag Manager API

    In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers your Google ID has access to. Fasten your seat belts!

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