Online Behavior | Marketing Measurement & Optimization

Quality Is Never An Accident [cartoon]

This quote by William A. Foster represents an essential rule companies should be aware of: quality is something we need to work hard in order to achieve. "Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."

Always Keep Your Goals In Mind [cartoon]

Nothing is simple to accomplish. That is almost a universal truth. If you want to do an analysis, buy a house, find a good university or a new job, you will need to work hard in order to have a good outcome. As Daniel Piza described in a short phrase: "All we learn in life is that the reality is complex, but the desire is simple."

Google Tag Manager: A Step-By-Step Guide

This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

Nuts and Bolts of Chart & Graph Types [infographic]

This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts...

Finding Inspiration

LOR - June 3, 2013

One of the hard tasks on Analytics is finding inspiration on which kind of analysis to perform. There is a sea of possibilities and choosing the right place to focus is as important as doing a good analysis. For more on the art and science of Analytics, read Analytics – Balancing The Creative And The Logical

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Analytics – Balancing The Creative And The Logical

Rod Jacka - May 28, 2013

When most people hear 'analytics', they think numbers and they often assume that numbers must be one of those 'left-brained' things that only engineering types can master. I believe any good analyst must have a foot placed firmly in both camps to be effective. Here is why...

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Measuring Social Media ROI With Google Analytics

Benjamin Mangold - April 18, 2013

This post covers best practices for ensuring you have accurate and actionable data inside Google Analytics and also step outside of the tool to complete the full picture and establish onsite and offsite metrics to help us report on our success and most importantly, drive action.

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Guide To Google Analytics User Permissions

Jordan Louis - April 2, 2013

In this article, we'll look at how you can wrap your head around the user permissions options on Google Analytics and offer suggestions on how to make them work for you.

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Google Universal Analytics For Offline Behavior

Daniel Waisberg - March 27, 2013

This article shows how to approach an implementation of Google Universal Analytics to track offline behavior. While the focus is on the Google Analytics account design, rather than the codes necessary to make it happen, you will find links to relevant code explanations whenever necessary.

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Conversion Rate Optimization Maturity Model: People

Michal Parizek - March 25, 2013

I consider People as a key asset of the CRO framework. The human resources behind your everyday conversion optimization activities matter the most. They drive insights, prototype and design ideas, setup tests and evaluate them when time is right. It is the glue that sticks all other pillars together and makes conversion optimization possible and effective.

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Analytics Education: Do You Need A Diploma? [cartoon]

LOR - March 19, 2013

If you are a Web Analyst, you have probably asked yourself more than once: do I need a diploma? Truth is that very often it is more important to invest in a blog or guest writing than studying for a diploma... But if you are looking for academic or non-academic resources, here is a good place to start.

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