• Bulk Analytics Configurations with Google Sheets

    Pedro Avila - November 10, 2015
    Google Sheets Add-On for Google Analytics Configurations

    In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.

  • Running Semi-Automated Tasks on Google Analytics

    David Xue - November 4, 2015
    Semi-Automated Google Analytics Tasks

    Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.

  • Google Analytics Art: Symmetry and Patterns

    Daniel Waisberg - October 13, 2015
    Google Analytics Art: Symmetry & Patterns

    in this article Daniel Waisberg shares beautiful charts from real Google Analytics data, focusing on both symmetrical shapes and interesting patterns.

  • Measuring The Full Customer Journey

    Siegfried Stepke - September 23, 2015
    Measuring The Full Customer Journey

    Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.

  • Statisticians And Truth

    LOR - September 2, 2015

    Statisticians are an interesting bunch of people, they look at the world in a different way, nothing is certain! As the quote says: "Statisticians: a man who believes figures don't lie, but admits that under analysis some of them won't stand up either." Evan Esar

  • A Conversation on Google Analytics Integrations

    Daniel Waisberg - June 16, 2015
    Google Analytics Integrations

    This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.

  • A Better Way to Measure Users' Content Engagement

    Jordan Louis - June 4, 2015
    Content Engagement Measurement

    This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

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