Online Behavior
Featured Article
I know who I am as an individual better than anybody else. I know what I like and what I don’t. Yet I’m rarely asked by marketers about who I am and what I want, even when it’s to their advantage. Instead most of them guess who I am and what I want. More often then not, they are dead wrong.
Targeting & Segmentation
Understand your website visitors by segmenting them, provide them with the right message, and personalize their experience...
Read ArticlesWebsite Testing & Usability
Find out how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way...
Read ArticlesWeb Analytics & Optimization
Learn the most advanced conversion optimization techniques and all that is needed in order to have it up and running in your site...
Read ArticlesArticles
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Fishing From a Barrel | Free Behavioral Targeting ...
Rob Graham | August 16th, 2010
Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People with the Right Ads at the Right Time, we are honored to host the full version of his book for FREE download. It is a very insightful and can be used as a guide to understand Targeting and Segmentation principles.
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Landing Pages Serving
Gilad Hellerman | August 4th, 2010
We should not treat the serving of landing pages any different from the serving of ad banners. I would argue that we need to use superior methods and devote larger parts of our budget to the optimization of the serving of landing pages and its content; the landing page is the place where the user makes an actual commitment as opposed to just clicking a banner.
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Using Behavioral Targeting to Optimize SEO Traffic
Daniel Waisberg | July 25th, 2010
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I discussed how to target users coming from search traffic in a very subtle yet powerful way.
Using behavioral targeting is especially interesting when it comes to SEO. Sometimes websites that provide a broad range of products [...] -
User Experience Approach
Scott Baldwin | July 20th, 2010
This article presents a special approach to User Experience: sketching. It shows why this approach helps improving communication (both with co-workers and clients). It help communicate a more complete idea and can help get everyone involved thinking the same way and moving together in the same direction.
Book Reviews
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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
This book is a strategic and practical guide to building usable and converting websites. It goes over the importance of web design from a fi...
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Don’t Make Me Think: A Common Sense Approach to Web Usability
Don’t make me think is a classic in Web Usability. This short and highly illustrated book presents concepts that can easily improve any w...
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Marketing Research: Methodological Foundations
This book is focused on offline marketing but can be highly useful for online marketing practitioners. It is especially relevant to Targetin...
Videos
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Measuring Online Success by Eric T. Peterson
Understanding the return on your digital marketing investment requires insight into high-level management issues as well as on-the-page expe...
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Integrating Web Analytics and CRM by Adam Greco – Part II
In Part II, Adam talks about the big gap between Web Analytics and CRM. He uses a day life scenario to show which system has which informati...
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Google Analytics Ecosystem by Brett Crosby
In this presentation Brett Crosby, Group Product Marketing Manager of emerging business products at Google, shows the new Google Analytics f...
Slides
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Split Testing framework
This article presents a framework for split testing. From an overview of the most common techniques (AB and Multivariate Testing) to the res...
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Usability And Analytics: Unleash Your Website’s ROI
This presentation, by hjc New Media, shows the advantages to integrate usability and analytics efforts. It starts by presenting an intro...
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Cutting-Edge Targeting in a Multi-Platform World
This presentation, from Marco Derksen, is about delivering precise and relevant messaging when and where customers are. The slides start...