Serendipity Feeling Increases Online Conversion
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
Website Optimization
Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.
Understanding Online Customer Experience
What if you discovered a fixable problem was costing your company a quarter of its revenues? Well, a recent survey …
Common Denominators between Targeting, Advertisement and Usability
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
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Great Expectations as Mobile Commerce Matures
We recently experienced the first truly “mobile” holiday shopping season. eBay alone reported $100 million in sales on mobile devices …
Web Analytics Evolution
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation …
Web Analytics in Germany
Some weeks ago I had a chat with Daniel Waisberg and he asked me if I had any "data that …
Web Analytics Process – Measurement & Optimization
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
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A/B Testing SEO friendly
I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should …
Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
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Analysis Exchange – Optimizing The World
A new year has dawned and if you’ve been short of resolutions for 2011, perhaps I can help. Last year, …