Analytics Tribulations Of An SEO
KPIs definition, data accuracy, segmentation, and all those analytics best practices our readers know by heart apply to Search Engine …
Website Optimization
Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.
KFC: Katz’s Framework For Conversion Rates
Why are insights so difficult to find in our web analytics charts and reports! Why don’t they jump out of …
Understanding Google Analytics Multi Channel Funnels
Last month I had the pleasure of participating in a Google+ thread started by Daniel Waisberg to discuss the usefulness …
Understanding Google Analytics Multi Channel Funnels Read More »
3 Key Trends for Web Analytics in 2012
Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at …
3 Segmentation Strategies: Intent, GEO & Conversions
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven …
3 Segmentation Strategies: Intent, GEO & Conversions Read More »
Advertising And User Experience: Hand In Hand?
Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising …
The Three Heads of Online Analytics
Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my …
Getting To Know Your Landing Page Visitors
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …
Opportunities to Improve Mobile Shopping Experience
Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars …
Opportunities to Improve Mobile Shopping Experience Read More »
Radically Rethinking Web Analytics
A recent post by my friend and former co-worker Stephane Hamel got me thinking about the future of Web Analytics. …