Using Behavioral Targeting to Optimize SEO Traffic
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I …
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Targeting Articles
The articles below focus on Targeting & Segmentation, processes used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by analyzing visitor behavior and using segmentation to create Personas and Behavioral Targeting campaigns.
Targeted Marketing using Behavioral Analysis
The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored …
Web Analytics Tools: Question Generation Machines
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. …
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The Choice Is Stark: Segment Or Die!
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author …
Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization?
Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First …
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