Social Media

Social Media is an increasing marketing challenge and opportunity. Companies are still striving to measure and optimize their marketing budget when it comes to their social presence in all channels: forums, review sites, social networks, blogs, microblogs, and others.

In today’s multi-screen world, finding common measurement currencies, understanding consumer behavior and providing compelling content is simply becoming the price of entry. Hear from ESPN research and analytics on how they apply their insights and best practices to move "parallel path" conversations to unified and powerful storylines, serving fans and bringing advertisers measurable results.
Online Behavior -
In Part II of Social Media Optimization, Guy Kawasaki presents additional tools and techniques to find interesting content to share on social media, from ghost writers to automatic feeds. He also talks about marketing a product on Facebook.
Online Behavior -
Guy Kawasaki shares tips and tricks for Social Media optimization, showing detailed techniques on how he manages his Twitter account to maximize his Followers count and interaction. Guy also describes several ways a company can use Twitter to monitor a brand and its competitors.
Online Behavior -
When planning a conference behavioral strategy, here's what Judah Phillips suggests to optimize the experience. He calls it the "multivariate attendance strategies". Learn more about his 10 strategies to ensure you have a memorable and fun conference experience.
Judah Phillips -
In Part II of Social Media Measurement with Google Analytics, Corey Koberg discusses campaign tracking using Google Analytics and its importance for marketers and analysts. He also goes over mobile tracking techniques.
Online Behavior -
In this presentation, Corey Koberg discusses Social Media measurement using Google Analytics. He starts by talking about what is available from an analysis and collection point of view, social segmentation, social campaign tracking and mobile social interactions.
Online Behavior -
Since mobile devices lead to new behaviors—like rotating screens, swiping and varying "folds,' it's critical for retailers to know what consumers are experiencing. The ability to quickly identify and remedy customer frustrations means not only fewer #fails on Twitter, but also greater gains from their mobile channels as well as their business as a whole.
Geoff Galat -
Alex Langshur, Senior Partner at Cardinal Path, talks to Daniel Waisberg about Google Analytics developments, techniques, challenges and opportunities. We discussed Google Analytics Premium, training, and the future of Analytics and where are we heading towards as an industry.
Online Behavior -
This short video illustrates the power of words to radically change your message and your effect upon the world. It shows a great example of how to reach your customers by understanding what catches their feelings.
Online Behavior -