Social Media - Online Behavior

Analyzing Campaigns with Cost Data Upload

Google Analytics allows us to easily integrate our Google AdWords campaign data for reporting and analysis. This makes sense, as […]

At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out

Social media is an integrated component of so many companies’ marketing strategies, but very few of us are tracking the

Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have

Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site

Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at

When my friend and the founder of Online Behavior, Daniel Waisberg, asked me to contribute an article, he gave me

Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars

When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions

If you type the phrase “why social media marketing” into Google, you’ll encounter page after page of results on the