Advertising And User Experience: Hand In Hand?
Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising …
Segmentation
Segmentation is crucial in order to understand the visitors of a website and how to serve them better. Website visitors have different tastes, needs and levels of maturity, and they should be analyzed taking that into account. Among segmentation techniques two are especially important: data-driven analysis and Personas segmentation. Segmentation is a required step for the Behavioral Targeting process.
Getting To Know Your Landing Page Visitors
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …
Four Analytics Mistakes Even Experienced Analysts Make
It’s said that common sense isn’t common. I’d always scoffed at this sentiment until I started getting insights into the …
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Customer Acquisition Analysis Using Google Analytics
Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If …
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Customer Recovery Can Solve Your Abandonment Issues
Some e-businesses are willing to accept the two to five percent conversion rates that have been standard for e-commerce for …
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Customer Experience in the Age of Digital Banking
When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions …
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Audience Segmentation – Giving Clicks a Personality
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …
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Serendipity Feeling Increases Online Conversion
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
Personalization Example for Content Websites
A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized …
Email Personalization: Are Your Emails Really Personal?
Auditing your email segmentation and targeting approach. Do you remember the promise of true 1 to 1 marketing from over …
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