Analyzing Personas Using Advanced Segments
I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the …
Personalization
Personalization is the output of a Targeting & Segmentation process. Once the segments are defined and a Behavioral Targeting campaign is performed in order to define which content and design is the right one for a specific segment of visitors, the website should be personalized for this segment.
Big Data – What It Means For The Digital Analyst
I just Googled “Big Data” and I got 19,600,000 results… Where there was virtually nothing about two years ago there …
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3 Segmentation Strategies: Intent, GEO & Conversions
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven …
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Getting To Know Your Landing Page Visitors
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …
Opportunities to Improve Mobile Shopping Experience
Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars …
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Customer Experience in the Age of Digital Banking
When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions …
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Audience Segmentation – Giving Clicks a Personality
Times have changed. My uncle is in his seventies, uses Facebook more than I do and is working as an …
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Serendipity Feeling Increases Online Conversion
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
Common Denominators between Targeting, Advertisement and Usability
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
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Personalization Example for Content Websites
A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized …