Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.
Daniel Waisberg -
In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.
Daniel Waisberg -
Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.
Siegfried Stepke -
Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.
Phillip Klien -
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.
Mark Edmondson -
In this post, Pere Rovira discusses COGS (Cost Of Goods Sold) and LTV (Lifetime Value), two fundamental business metrics that can help web analysts be more meaningful and influential with their analysis.
Pere Rovira -
Cart abandonment is often not a final decision. When viewed as part of the buying cycle, like buyers who research competitors, the abandonment issue becomes manageable. Our goal, then, is twofold: lower the initial abandonment rate and raise the reclamation rate on abandoned carts.
Sam Green -
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular processes results in poor results and in longer optimization cycles. In this article you will learn an effective methodology that will lead you to more successes and allow you to do more with less.
Michal Parizek -
Google Analytics Benchmarking is extremely valuable tool in that it provides the necessary context to show you if your increase (or decrease) is not only a result of your actions, but of a larger trend in the industry.
Daniel Waisberg -
In this post Daniel Waisberg describes a dashboard that can be used to measure your most profitable channels, pages and demographics when it comes to AdSense revenue. He also shares a link to download the dashboard using Google Analytics.
Daniel Waisberg -