Marketing Measurement - Online Behavior

How To Build Your Analytics Confidence

Do you know someone that is afraid of Analytics? Not afraid in the sense that if you open a dashboard …

Web analytics data is worth nothing if it can’t be used in the correct way. In order for it to …

Time and time again I have read articles from agencies and practitioners attempting to define a sound analytics process. In …

It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also …

When you think about redesigning your website, you need to have a plan. To come up with a plan, you …

Google Analytics got a facelift early this year. After previously allowing users to work in the old version for a …

So, you’re minding your own business, sifting through a client’s analytics data for some epic, revelatory insight that’ll blow their …

I recently encountered a situation where a client was confused by a phenomenon that, at first glance, looks very odd …

Sometimes mistakenly called Return on Investment (ROI), Return On Ad Spend (ROAS) is a commonly used measure to track advertising …

Article contributed by Bea Dobrzyńska and Paolo Curtoni There is a rising awareness across the search and SEM industry, still …