Using Google Analytics to Understand Your Customers
There are multiple analytics tools that excel at Customer Analytics and fill gaps in areas where Google Analytics may not …
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Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Best Practices For Table Filters In Google Analytics
Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the …
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Google Analytics Diagnostics: Actionable Data Quality
A few weeks ago I logged in to my Google Analytics account and saw the little yellow number 1 besides …
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Five Essential Facts About Google Analytics Goals
Google Analytics goals are a fantastic way to measure key activities on your website and enable a slew of analytics …
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Cross Device Behavior: Google Analytics + Mailchimp
Google Universal Analytics enables marketers and web analysts to move towards user centric measurement using the User ID feature. However, …
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Beyond Digital Analytics Metrics
We have all heard many times that reporting data has nothing to do with being a data driven organisation, yet …
Optimize Your Site With Enhanced Ecommerce
Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll …
More Actionable Google Analytics Tips
Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen …
Custom Definitions in Universal Analytics: A Case Study
In this post, I will cover some of the benefits of using Custom Definitions in Universal Analytics, as well as …
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Using Google Tag Manager To Fight Gibberish URLs
In this article I will show how to easily rewrite multiple URI addresses in Google Analytics with the help of …
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