3 Key Trends for Web Analytics in 2012
Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at …
Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Responsibility & Accountability for Online Analytics
In my previous posts, I have discussed the characteristics of data driven organizations, proposed a revised definition of web analytics …
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Advertising And User Experience: Hand In Hand?
Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising …
The Three Heads of Online Analytics
Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my …
Radically Rethinking Web Analytics
A recent post by my friend and former co-worker Stephane Hamel got me thinking about the future of Web Analytics. …
The Penultimate Definition of Analytics
As an analytics practitioner who does real analytics globally for a large Internet brand, I believe that definitions are important. …
Four Analytics Mistakes Even Experienced Analysts Make
It’s said that common sense isn’t common. I’d always scoffed at this sentiment until I started getting insights into the …
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Nuts and Bolts of Chart & Graph Types [infographic]
The infographic below provides a quick list of the types of charts that are available for analysts/marketers out there. I …
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The Ultimate Definition of Analytics
Over the years I have seen all kinds of definitions for web analytics. Some are over simplified, some are just …
Customer Acquisition Analysis Using Google Analytics
Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If …
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