The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.
[Last Updated on November 2013] In this article I discuss Content Experiments, a tool that can be used to create …
Google Analytics Content Experiments – A Guide To Creating A/B Tests Read More »
Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have …
Measuring Social Media Impact with Web Analytics Read More »
Segmentation is the mother of all website optimization. That’s an extreme statement, but I believe anyone in the field would …
Google Analytics Custom Variables: Segmentation Power Read More »
Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site …
Last month I had the pleasure of participating in a Google+ thread started by Daniel Waisberg to discuss the usefulness …
Understanding Google Analytics Multi Channel Funnels Read More »
In my previous posts, I have discussed the characteristics of data driven organizations, proposed a revised definition of web analytics …
Responsibility & Accountability for Online Analytics Read More »
A recent post by my friend and former co-worker Stephane Hamel got me thinking about the future of Web Analytics. …
It’s said that common sense isn’t common. I’d always scoffed at this sentiment until I started getting insights into the …
Four Analytics Mistakes Even Experienced Analysts Make Read More »
Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If …
Customer Acquisition Analysis Using Google Analytics Read More »
As your online business grows in both size and scope, so does the volume of the underlying code to make …
