Setting Up Google Analytics to Measure Content
The content you provide to your visitors can make or break your brand. At the end, the information that you …
Implementation
The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.
Demystifying Google Analytics Direct Traffic
A common question you might ask when going through your Google Analytics data is “Where do my users come from?” …
Understanding Google Analytics Goals & Funnels
In previous discussions, I’ve addressed the need for an analytical mindset, which involves understanding things and the interrelationships between them. …
Google Tag Manager: A Step-By-Step Guide
The more useful and relevant your site becomes, the worse it may actually perform. This happens because websites are continuously …
DoubleClick for Publishers & Google Analytics 360
Recently the Google Analytics team released two new integrations: DoubleClick for Publishers (DFP) for Google Analytics 360 and DoubleClick Ad …
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Funnel Analysis with Google Analytics Data in BigQuery
Conversion funnels are a basic concept in web analytics, and if you’ve worked with them enough, you may have gotten …
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Explaining Google Analytics to Your Boss
Opening Google Analytics for the first time can be overwhelming. Graphs and reports, never-ending menus, and configuration settings that you …
Measuring Page Velocity with Google Analytics
This article was contributed by Bill Tripple, Senior Consultant of Digital Intelligence and Alex Clemmons, Manager of Analysis & Insights, …
Bulk Analytics Configurations with Google Sheets
Google Analytics is known for its simple, turnkey approach to getting started with analyzing your traffic data. Just drop the …
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Running Semi-Automated Tasks on Google Analytics
Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management …
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