Targeted Marketing using Behavioral Analysis
The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored …
Behavioral Targeting
Behavioral Targeting is a process used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by recognizing visitors’ information (in the same spirit as Web Analytics tools) and using this information to create a personalized experience.
Test Segmentation for Higher Conversion Rates
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users …
Behavioral Targeting Usage: Why Ad Targeting but not Website Optimization?
Behavioral Targeting (BT) has gotten a lot of attention as one of the best ways to optimize online advertising. First …
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