Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

data-storyteller

Whether you are working on a monthly report or a world-changing visualization, if you take the time to uncover and communicate the stories behind the data, you will be contributing to better decisions in your company and in society in general.

Daniel Waisberg -
google-optimize-analytics

In this article Sean McQuaide focus on how Google Optimize and its enterprise version, Optimize 360, will change your life by putting everything under one roof.

Sean McQuaide -
 marvel-dc-data-analysis

As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

Daniel Waisberg -
 google-data-studio-logo

In this article Daniel Waisberg provides a step by step guide on how to use Data Studio. He focuses on how to access / transform / manage your data and how to visualize / collaborate / share it.

Daniel Waisberg -
 google-tag-manager

This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.

Daniel Waisberg -
 testing-optimization-culture

This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.

Krista Seiden -
 chart-graph-types-infographic

This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts.

Daniel Waisberg -
Google Data Studio mobile dashboard

In this article, Daniel Waisberg will show a mobile dashboard example and provide the steps to build your own fit tracking dashboard. Mobile dashboards' goals are usually to track daily metrics to monitor performance - those visualizations that people might need to access in their way to work on their phones.

Daniel Waisberg -
Time Series

Data is the new coal. Data is sexy! Data is controversial and (surprisingly) exciting. Everyone loves data. Everyone wants data. Now!

Doug Hall -
Affiliate Analytics

Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.

Online Behavior -