Measuring Page Velocity with Google Analytics
This article was contributed by Bill Tripple, Senior Consultant of Digital Intelligence and Alex Clemmons, Manager of Analysis & Insights, …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Bulk Analytics Configurations with Google Sheets
Google Analytics is known for its simple, turnkey approach to getting started with analyzing your traffic data. Just drop the …
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Running Semi-Automated Tasks on Google Analytics
Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management …
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Google Analytics Art: Symmetry and Patterns
As many of you, I use Google Analytics quite a lot, and I love the visualizations and the interface in …
Measuring The Full Customer Journey
The idea of measuring the full customer journey has been around for quite a while, and we have seen solutions …
Building A Data Landscape
“The only fence against the world is a thorough knowledge of it.” ~ John Locke Consider your world. It is …
A Conversation on Google Analytics Integrations
Last week, during the annual Google Analytics Summit in San Francisco, I had a conversation on stage with my colleague …
A Better Way to Measure Users’ Content Engagement
A pretty common need for content-driven websites is to know how well their long-form text content engages visitors. Content is …
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Building Google Analytics Powered Widgets
There is a lot of useful and interesting data held in your Google Analytics account that could be used to …
Customer Happiness with Google Analytics & FanExam
Colonoscopies are no fun. The exam is one of the most disagreeable screenings in medicine; but scientists have found a …
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