Serendipity Feeling Increases Online Conversion
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
Targeting & Segmentation
Personalization Example for Content Websites
A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized …
Email Personalization: Are Your Emails Really Personal?
Auditing your email segmentation and targeting approach. Do you remember the promise of true 1 to 1 marketing from over …
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Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
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Unintended Consequences of Targeting: Less Information, Less Serendipity – Part II
In Unintended Consequences of Targeting – Part I, I discussed the unintended consequences of Targeting, in particular how it can …
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Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I
Advertisers often assume that targeting and personalization are useful – not only for themselves – but also for the buyer. …
Unintended Consequences of Targeting: Less Information, Less Serendipity – Part I Read More »
Landing Page Segmentation For Higher Conversions
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a …
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Successful Website Personalization Hinges on Continuum of Targeting Capabilities
Today, at this very moment, there are e-business marketers and decision makers attempting to decide on a “website personalization” strategy, …
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The Fine Art of Targeting
Editor Note: This article is a sample of Chapter 2 of Rob Graham’s book: Fishing From a Barrel: Using Behavioral …
Fishing From a Barrel | Free Behavioral Targeting Book
Editor Note: Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the …
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