In-Page Analytics Chrome Extension (by Google)
How often do you browse your website and think to yourself: “I wonder how often people visit this page and …
Analytics & Optimization
Building A Google Analytics App With Shiny & R
I read with interest a recent post at Online Behavior on Visualizing Google Analytics Data With R and thought I …
Using Google Tag Manager To Fight Gibberish URLs
In this article I will show how to easily rewrite multiple URI addresses in Google Analytics with the help of …
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Google Analytics Segments Best Practices
Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build …
10 Ways To Improve Google Analytics Data Accuracy
We’ve all been there. Everything on surface looks like it’s running smoothly. Data is coming in. The 30,000-foot view of your …
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5 Events You Must Track With Google Analytics
You can’t improve what you don’t measure. And since Google Analytics Event Tracking is so powerful, every small business that …
Google Analytics For Cross Device Measurement
Earlier this year my colleague Michal Levin released a book named Designing Multi-Device Experiences, where she discusses an ecosystem approach …
Analyzing Campaigns with Cost Data Upload
Google Analytics allows us to easily integrate our Google AdWords campaign data for reporting and analysis. This makes sense, as …
Customer Insights With Google Analytics Demographics
Demographics reporting inside Google Analytics is another recent improvement to Google Analytics that levels the playing field for small and …
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Visualizing Google Analytics Data With R [Tutorial]
In the last few weeks I have been quite immersed in data visualization, trying to understand how it can be …
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