Beyond Digital Analytics Metrics
We have all heard many times that reporting data has nothing to do with being a data driven organisation, yet …
Analytics & Optimization
Strategies to Reverse Cart Abandonment
If your online shopping carts are having “abandonment issues,” you’re not alone. According to a recent research, cart abandonment rates …
Optimize Your Site With Enhanced Ecommerce
Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll …
Conversion Rate Maturity Model: Processes
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular …
Google Analytics Embed API Highlights
Early this spring the Google Analytics team released the Embed API, “a JavaScript library that allows you to easily create …
More Context With Google Analytics Benchmarking
Back in 2008, the Google Analytics team released a feature that was extremely innovative: Benchmarking. Fast forward a few years, …
More Actionable Google Analytics Tips
Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen …
Custom Definitions in Universal Analytics: A Case Study
In this post, I will cover some of the benefits of using Custom Definitions in Universal Analytics, as well as …
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Dashboard for AdSense Performance Analysis
Not long ago I published a post on the Google Analytics blog about the power of using AdSense and Google …
Google Analytics Demographic Segmentation Techniques
We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and …
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