Web Analytics Evolution
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation …
Analytics & Optimization
Social Media & Display Advertising: Perfect Marriage
If you type the phrase “why social media marketing” into Google, you’ll encounter page after page of results on the …
Social Media & Display Advertising: Perfect Marriage Read More »
Web Analytics in Germany
Some weeks ago I had a chat with Daniel Waisberg and he asked me if I had any "data that …
Eliminate Customer Struggles for a Better Online Experience
Here’s a common scenario—a guy realizes that his mother’s birthday is just two days away and he’s yet to pick …
Eliminate Customer Struggles for a Better Online Experience Read More »
Web Analytics Process – Measurement & Optimization
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
Web Analytics Process – Measurement & Optimization Read More »
Migrating From WordPress to Drupal
Following a very intense project with Yam, the company we partner with for Design & Development, we have released the …
Analysis Exchange – Optimizing The World
A new year has dawned and if you’ve been short of resolutions for 2011, perhaps I can help. Last year, …
Organizational Requirements to a Successful Optimization Program
Our work in both analytics and optimization gives us a unique perspective on a broad range of client objectives, organizational …
Organizational Requirements to a Successful Optimization Program Read More »
5 Tips & Tools to Boost Website Conversions
When it comes to website optimization (the art, and sometimes science, of improving website performance and increasing conversion rates), I …
How to Optimize Web Design for Conversions
A question I often get asked is, “how do I go about optimizing the design of my website?” In a …