Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
Common Denominators between Targeting, Advertisement and Usability Read More »
Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I …
Online Behavior Anniversary – A One-Year Retrospective Read More »
A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized …
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
Web Analytics Process – Measurement & Optimization Read More »
Following a very intense project with Yam, the company we partner with for Design & Development, we have released the …
As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have …
This article is based on a presentation about the value of Behavioral Targeting for SEM, delivered at SphinnCon 2010. I …
Using Behavioral Targeting to Optimize SEO Traffic Read More »
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google …
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author …
