Online Marketing Interview

The online marketing interviews focus on a range of subjects, from web analytics to web usability and other topics that are critical to succeeding in the online world. The interviewees are thought leaders on the digital marketing industry and share insights with us on how to improve the performance of websites as well as their ideas on how the Digital Marketing world is advancing.

  • Bob Page - VP Analytics eBay [interview]

    Interview with Bob Page

    In this interview, we talk with Bob Page about his position as Vice President Analytics at eBay, about the future of the Analytics industry, and also about how to create a data-driven culture on organizations.

    Online Behavior - April 4, 2011
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  • Neil Mason Interview [video]

    Interview with Neil Mason

    In this interview, Neil Mason discusses the development of the Web Analytics industry, provides tips for Web Analysts on what do first, and gives advice on how an analyst can service (internal and external) clients.

    Online Behavior - February 24, 2011
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  • Jim Sterne - Marketing Optimization Guru [interview]

    Jim Sterne Interview - Marketing Optimization Guru

    Jim Sterne shares with us insights on what is new in the Web Analytics field and in the eMetrics Marketing Optimization Summit Washington DC 2010. Learn more about online maturity, social media measurement and the future of Web Analytics.

    Online Behavior - January 5, 2011
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  • John Lovett - Web Analytics Demystified [interview]

    Interview - John Lovett from Web Analytics Demystified

    In this video we discuss the development of the Web Analytics industry with Web Analytics Demystified Senior partner, John Lovett. He shares with us insights on how to make websites more relevant to users, how the WAA is acting to foster the industry, and where we, as an industry, are heading towards.

    Online Behavior - December 2, 2010
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  • Stephane Hamel Interview [video]

    Interview - Stephane Hamel from Immeria

    In this interview, Stephane Hamel shares insights about his Online Analytics Maturity Model, which is aimed at sparking discussions and bring interest to Web Analytics in organization. He also provides tips on Web Analytics consulting, both for external consultants and for Analysts inside a company that need to interact with multiple teams. Last, he presents his new project: gaAddons.

    Online Behavior - November 19, 2010
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  • Interview with Jeff Gillis and Justin Cutroni [video]

    Interview with Jeff Gillis and Justin Cutroni

    In this interview, we discuss about the Marketing Optimization industry today and tomorrow with Web Analytics titans Justin Cutroni and Jeff Gillis. We discuss interesting developments seen during the last eMetrics Marketing Optimization Summit.

    Online Behavior - October 14, 2010
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