The online marketing interviews focus on a range of subjects, from web analytics to web usability and other topics that are critical to succeeding in the online world. The interviewees are thought leaders on the digital marketing industry and share insights with us on how to improve the performance of websites as well as their ideas on how the Digital Marketing world is advancing.
This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.
Joseph Stanhope answers questions about whether this is the year of mobile for analytics, the role of mobile in bringing together an analytics program, and the future of digital marketing and analytics as a whole.
Shaina Boone, Vice President of Marketing Science, Critical Mass, gives advice to analysts trying to push their data-driven approach, explains what basic skills are needed for getting into the field of analytics, and recommends a course of study for gaining proficiency in the field of analytics.
Piyanka Jain, CEO of Aryng, talks to Daniel Waisberg about the three elements that create an data-driven culture in a company. She also discusses the five steps to making $120K using analytics.
Peter Fader, Professor of Marketing, Wharton School, talks to Daniel Waisberg about his newest book and about the work he has been doing to bring academics closer to industry practitioners and vice versa.
Phil Mui, Google Analytics Group Product Manager, hopes that in 10 years Analytics for any business will be like the air that they breath. Today Analytics is an isolated functionality that is used for operational or sometimes tactical matters, but shouldn't we aspire to every decision that we make should be based on solid data?
Jeff Jonas, IBM Chief Scientist & Distinguished Engineer, shares insights about his latest researches and how the analytics field will be transformed by the vast amount of data that we are already collecting. Jeff is interested in real-time "sensemaking" to fundamentally improve enterprise intelligence and make organizations smarter, more efficient and highly competitive.
Caleb Whitmore, Founder of Analytics Pros and of the GAUGE conference, talks to Daniel Waisberg about Google Analytics latest developments and best practices when it comes implementing Google Analytics. He also provides tips & tricks for newbies and advanced users.
In this interview with Geoff Ramsey, CEO and Co-founder, eMarketer, we discuss the current state and future of Digital Marketing, both from customers and companies perspectives. He also shares insights on how to succeed in Digital Marketing for small and large companies.
In this interview, Lucas Pettinati, Lead UX Design, Google Analytics, shares with us a some tidbits from the creative process he leads in the Google Analytics development of new tools and visualization features.