Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
This book explains all that is needed in order to understand the impact of Social Media efforts made by businesses. From this understanding, the author shows how to optimize and make the most out of it.
This book has a very interesting way to bring basic and important concepts and very advanced techniques side by side. It was written using a friendly tone; it uses every day talk to describe complex subjects.
This book presents techniques to improve website using Google Analytics. The questions answered on the book are: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy?