Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
In this article Sean McQuaide focus on how Google Optimize and its enterprise version, Optimize 360, will change your life by putting everything under one roof.
This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.
The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?
This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.
In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.
In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.
This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.
In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.
Having only fraction of the data leads to suboptimal and sometimes inaccurate decisions. The 360 integration of all channels and a successful cross-device measurement is the key to success. Google Analytics Premium and DoubleClick Campaign Manager offer a supreme solution for that with the power of data in a well known user interface.
Sometimes we jump at conclusions while analyzing data and assume that we are creating better user experiences on our online properties by simply "reducing pain" instead of "increasing happiness". Learn more about why taking the opposite direction might be a great approach too.