Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

  • All Under One Roof with Google Optimize & Analytics

    Google Optimize and Google Analytics

    In this article Sean McQuaide focus on how Google Optimize and its enterprise version, Optimize 360, will change your life by putting everything under one roof.

    Sean McQuaide - January 25, 2017
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  • Building a Culture of Testing and Optimization

    Building a Culture of Testing and Optimization

    This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.

    Krista Seiden - October 27, 2015
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  • Revamping Your App Analytics Workflows

    Revamping Your App Analytics Workflows

    In this article you are going to learn how to revamp your app analytics workflow using qualitative analytics, and why you should do it in the first place. You'll read about the fundamentals of qualitative analytics, and how it improves one's analysis accuracy, troubleshooting and overall workflows. And finally, you'll find two main ways to use qualitative analytics which can help you turn your app(s) into mobile powerhouse.

    Hannah Levenson - June 19, 2017
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  • Personalized Account-Based Marketing

    Personalized Marketing

    In this article you will learn more about targeted account based marketing. When there is significant revenue on the line, knowing your customers or clients intimately, and maximizing the relevance of their experience on your site is guaranteed to drastically increase the likelihood of conversion, and to generate increased revenue for your company.

    Jonathan Riley - April 5, 2017
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  • Online Marketer, Web Analyst, or Data Scientist?

    Online Marketer, Web Analyst, or Data Scientist?

    The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?

    Tsahi Levy - February 20, 2017
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  • Reporting Search Performance in Google Data Studio

    Reporting Search Performance in Google Data Studio

    This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.

    Daniel Waisberg - February 13, 2017
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  • SEO Opportunities with Analytics & Google Sheets

    SEO Opportunities with Analytics & Google Sheets

    In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.

    David Krevitt - January 18, 2017
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  • Google Analytics 360 & DFP Audience Sharing

    Google Analytics 360 & DFP Integration

    In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.

    Daniel Waisberg - August 31, 2016
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  • Data Enthusiasts Gathering At Superweek

    Data Enthusiasts

    This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.

    Daniel Waisberg - April 19, 2016
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  • DoubleClick for Publishers & Google Analytics 360

    DoubleClick for Publishers & Google Analytics 360

    In this article Daniel Waisberg provides a quick explanation of publishers integrations available on Google Analytics 360, including DFP, Ad Exchange and AdSense.

    Daniel Waisberg - January 20, 2016
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