Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Guy Kawasaki shares tips and tricks for Social Media optimization, showing detailed techniques on how he manages his Twitter account to maximize his Followers count and interaction. Guy also describes several ways a company can use Twitter to monitor a brand and its competitors.
In this interview with Geoff Ramsey, CEO and Co-founder, eMarketer, we discuss the current state and future of Digital Marketing, both from customers and companies perspectives. He also shares insights on how to succeed in Digital Marketing for small and large companies.
Stephane Hamel shares a framework he uses as part of the Online Analytics Maturity Model to evangelize the role and benefits of an Analytics Competency Center. Learn how to tame the three heads of Online Analytics.
In Part II of Social Media Optimization, Guy Kawasaki presents additional tools and techniques to find interesting content to share on social media, from ghost writers to automatic feeds. He also talks about marketing a product on Facebook.
In Part II of The Web Analyst Tribe and the C-Suite Thornton May, Author of 'The New Know: Innovation Powered by Analytics', talks about making better decisions faster than the adversary. He also discusses the Analytics profession and its progress.
While celebrating the essence of who you are as an analyst, Thornton May offers a cultural anthropologist's perspective on the value of analytics, where analytics live in the enterprise and how the relationship between the deepest data diver and the highest executive is changing.
The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.
Peter Fader, Professor of Marketing, Wharton School, illustrates a remarkably simple but powerful model to predict future repeat purchasing patterns in a standard spreadsheet environment. He also shares how the Wharton Customer Analytics Initiative uses an innovative crowdsourcing process to develop new statistical methods and apply them across a wide range of industries.
In this presentation, we learn about the 10 commandments for succeeding with Social Media.
Learn how to monetize mobile, what metrics are most important and what obstacles stand in the way of reliable mobile measurement. The panelists live and breathe mobile so they are just the team to educate and inform about how to effectively measure and drive insights from your mobile channel.
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