Marketing Optimization

Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.

  • Social Media Optimization Part I - Guy Kawasaki [video]

    Online Behavior - January 31, 2012
    Social Media By The Numbers - Guy Kawasaki

    Guy Kawasaki shares tips and tricks for Social Media optimization, showing detailed techniques on how he manages his Twitter account to maximize his Followers count and interaction. Guy also describes several ways a company can use Twitter to monitor a brand and its competitors.

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  • Interview With Geoff Ramsey, eMarketer CEO [video]

    Online Behavior - January 25, 2012
    Interview With Geoff Ramsey, eMarketer CEO

    In this interview with Geoff Ramsey, CEO and Co-founder, eMarketer, we discuss the current state and future of Digital Marketing, both from customers and companies perspectives. He also shares insights on how to succeed in Digital Marketing for small and large companies.

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  • The Three Heads of Online Analytics

    Stephane Hamel - January 4, 2012
    Analytics Competency Center

    Stephane Hamel shares a framework he uses as part of the Online Analytics Maturity Model to evangelize the role and benefits of an Analytics Competency Center. Learn how to tame the three heads of Online Analytics.

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  • Social Media Optimization Part II - Guy Kawasaki [video]

    Online Behavior - February 3, 2012
    Social Media Optimization Part II - Guy Kawasaki

    In Part II of Social Media Optimization, Guy Kawasaki presents additional tools and techniques to find interesting content to share on social media, from ghost writers to automatic feeds. He also talks about marketing a product on Facebook.

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  • The Web Analyst Tribe and the C-Suite - Part II [video]

    Online Behavior - January 23, 2012
    Web Analyst Tribe and the C-Suite

    In Part II of The Web Analyst Tribe and the C-Suite Thornton May, Author of 'The New Know: Innovation Powered by Analytics', talks about making better decisions faster than the adversary. He also discusses the Analytics profession and its progress.

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  • The Web Analyst Tribe and the C-Suite - Part I [video]

    Online Behavior - January 21, 2012
    The Web Analyst Tribe and the C-Suite

    While celebrating the essence of who you are as an analyst, Thornton May offers a cultural anthropologist's perspective on the value of analytics, where analytics live in the enterprise and how the relationship between the deepest data diver and the highest executive is changing.

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  • Advertising And User Experience: Hand In Hand?

    Jose Uzcategui - January 18, 2012
    Advertising And User Experience

    The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.

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  • Customer Analytics Definition & Case by Peter Fader

    Online Behavior - January 10, 2012
    Customer Analytics Definition & Case by Peter Fader

    Peter Fader, Professor of Marketing, Wharton School, illustrates a remarkably simple but powerful model to predict future repeat purchasing patterns in a standard spreadsheet environment. He also shares how the Wharton Customer Analytics Initiative uses an innovative crowdsourcing process to develop new statistical methods and apply them across a wide range of industries.

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  • Simple Guide To Using Social Media For Brands

    Online Behavior - January 8, 2012
    Social Media Guide for Brands

    In this presentation, we learn about the 10 commandments
 for succeeding with Social Media.

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  • Mobile Marketing Optimization Panel [video]

    Online Behavior - December 29, 2011
    Mobile Marketing Optimization

    Learn how to monetize mobile, what metrics are most important and what obstacles stand in the way of reliable mobile measurement. The panelists live and breathe mobile so they are just the team to educate and inform about how to effectively measure and drive insights from your mobile channel.

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Online Behavior © 2012