The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.

  • Analytics Data Can Be a Content Website's Best Friend

    Web Analytics for Content Websites

    As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large and small need to find effective and efficient ways to find out exactly what works, and what doesn't. Creative use of a web analytics solution combined with a determination to listen to the data rather than one's own "gut feeling", can lead the way to better content and better websites.

    Jordan Louis - October 4, 2011
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  • Tag Management Systems and Website Innovation

    Tag Management Systems and Website Innovation

    Tag-based applications are becoming the selected platform of what Tim O'Reilly coined Web 2.0: "web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web". Learn more about how to use and what are the benefits of Tag Management Systems, solutions that controls the deployment of externally hosted Javascript "page tags".

    Phillip Klien - August 17, 2011
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  • Web Analytics Evolution

    Web analytics Evolution

    Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation of websites rich in Ajax, JavaScript, Flash and other interactive content. Just as browsing patterns change, so should the way in which we analyze a website.

    Danny Hen - April 15, 2011
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  • Web Analytics Process - Measurement & Optimization

    Web Analytics Process

    This article proposes a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations with the objective to improve the experience of online customers. The process will enable companies to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability.

    Daniel Waisberg - March 1, 2011
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  • Tag Management Systems by Josh Manion (Ensighten) [video]

    Tag Management Systems

    In this presentation, Josh Manion, Founder & CEO of Ensighten, talks about the Tag Management revolution, why using a Tag Management system (TMS) is as important as a Content Management System (CMS).

    Online Behavior - November 30, 2010
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  • Data Privacy? Do Your Part: Analytics User Management

    Web Analytics user management

    This article goes over a critical aspect of Web Analytics: managing access to data. A few issues are discussed when it comes to user management such as privacy, relevancy, internal competition and hierarchical level. Emer Kirrane also provides tips on how to manage your data access intelligently.

    Emer Kirrane - November 16, 2010
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  • Analytics And Testing: What Comes First?

    Web Analytics And Testing prioritization

    Should you start the conversion optimization journey with a test or with a deep data analysis? The answer, inevitably, contains the expression "it depends". The answer to the question differs radically between two segments: companies that are new to analytics and testing & companies that are veteran conversion optimizers.

    Daniel Waisberg - October 5, 2010
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  • Integrating Web Analytics & CRM by Adam Greco Part III [video]

    Integrating Web Analytics & CRM

    In Part III, Adam goes over an implementation of Sales Force and Google Analytics and also discuss the high value that could come from an integration of CRM and Behavioral Targeting data.

    Online Behavior - September 16, 2010
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  • Integrating Web Analytics and CRM by Adam Greco - Part II [video]

    Integrating Web Analytics and CRM

    In Part II, Adam talks about the big gap between Web Analytics and CRM. He uses a day life scenario to show which system has which information and demonstrates the gap that is formed for the lack of integration between the systems. He also goes over an implementation example and how it can be sed to improve data-driven decision making.

    Online Behavior - August 24, 2010
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  • Integrating Web Analytics & CRM by Adam Greco - Part I [video]

    Integrating Web Analytics & CRM

    Web Analytics is great at helping B2B companies see what happens before a visitor becomes a lead. CRM systems are great at knowing what happens before a lead becomes a customer. Learn how to integrate Web Analytics and CRM systems to achieve a synergistic effect. In Part I, Adam tells us why CRM and Web Analytics are like Reese's Peanut Butter cups: when you put chocolate and peanut butter together you get a high synergy. He goes over the main advantages of integrating both systems.

    Online Behavior - August 19, 2010
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