The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.

  • 3 Ways to Customize Your Google Analytics Experience

    Google Analytics Customizations

    Google's standard reporting covers the main points of interest that most basic-level analytics users are interested in, but advanced users will be much more interested in all of the levels of customization that the new Analytics platform has to offer. This article discusses three such customizations.

    Adam Thompson - November 1, 2012
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  • Google Analytics Sampling Demystified

    Google Analytics Sampling

    This article is a comprehensive account of how Google Analytics samples particularly large amounts of data. Jordan Louis explains the meaning and situations in which sampling is applied as well as how to deal with it.

    Jordan Louis - September 18, 2012
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  • Conversion Optimization Tips & Cases [video]

    Conversion Optimization Tips & Cases [video]

    Chris Goward, Co-Founder & President of WiderFunnel Marketing Optimization, presents tips and cases studies on Conversion Optimization and describes how to get results.

    Online Behavior - August 31, 2012
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  • Google Analytics Mystery: More Visitors Than Visits

    Google Analytics Mysteries: More Visitors Than Visits

    Things are not always as they seem when you start playing around with filters on Google Analytics. In this article, Jordan Louis describes a common issue when creating page based filters and demystifies the situation.

    Jordan Louis - August 21, 2012
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  • Analytically Serious About In-Game Advertising [video]

    Analytically Serious About in Game Advertising

    Jack Koch of Electronic Arts describes how his company built an advertiser analytics system which is scalable, cross-platform, and actionable.

    Online Behavior - August 16, 2012
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  • Data Diving For A Good Cause [video]

    Data Diving For A Good Cause

    Professor Peter Fader (Wharton), Dr. Sharron Silva, and Janet Couperthwaite discuss the process of getting the best data analytics program possible to encourage Red Cross disaster donors to become sustaining donors.

    Online Behavior - August 15, 2012
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  • Measure Campaign Profits - NOT Return On Ad Spend

    Measuring campaign profitability

    Return On Ad Spend (ROAS) is a commonly used measure to track advertising campaign performance. In this article Rod Jacka provides a definition for ROAS, a few common problems with it, and a solution to measure campaign profit.

    Rod Jacka - August 1, 2012
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  • How Webtrends Measures Their Own Site [video]

    How Webtrends Measures Their Own Site

    The tendency is to measure everything, because we can, but it's crucial to know what you're doing with the data. This leads to the following two questions: What are we ultimately trying to accomplish? What does success look like?

    Online Behavior - July 9, 2012
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  • Tracking E-Commerce on Google Analytics [video]

    Tracking E-Commerce on Google Analytics

    Joe Christopher, Analytics Director and Partner at Blast Advanced Media, speaks on tracking e-commerce on Google Analytics. His talk focuses on the business requirements, tracking recommendations, tracking e-commerce transactions, and powerful e-commerce custom variables.

    Online Behavior - June 21, 2012
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  • The Power Of Data & What It Can Tell Us [video]

    The Power Of Data & What It Can Tell Us [video]

    This presentation shows what is O'Reilly doing when it comes to data, their view of the space, and some suggestions about what to do with it: data shouldn't be a blackbox, nor a magic bullet, but staying curious all the time can help direct your company to its goals. Data is about enlightenment, nirvana, bliss.

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