Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Google Analytics 360 & DFP Audience Sharing

    Google Analytics 360 & DFP Integration

    In this article Daniel Waisberg discusses an important development in the DFP & Google Analytics 360 integration: the Audience Sharing feature (beta) that allows publishers to share Google Analytics 360 Audiences with DFP bringing a series of benefits.

    Daniel Waisberg - August 31, 2016
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  • Empowering Google Analytics with Google Data Studio

    This article shows you just how simple it is to connect Google Data Studio to Google Analytics and from there, indicates how to really make the most of Data Studio's fantastic data visualization and reporting features.

    Lizzie Silvey - July 12, 2016
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  • The Dashboard of your Dreams

    The Dashboard of your Dreams

    This article shows examples of dashboards that can be updated in real time and used by marketers, developers, content-managers and even analysts (!) in Ecommerce projects.

    Vlad Flaks - June 15, 2016
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  • Creative Uses to 5 Google Analytics Features

    Creative Google Analytics

    In this article you will learn about creative usages of Google Analytics features, how to make the most out of the tool with the capabilities offered.

    Dave Fimek - May 18, 2016
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  • Google Analytics & Search Console: Deep Integration

    Google Analytics & Search Console Deep Integration

    In this article I will go over the highlights of the new Google Analytics - Search Console integration and describe use cases on how the improved reports available can be used to analyze Search Engine Optimization and extract insights from the data.

    Daniel Waisberg - May 12, 2016
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  • Setting Up Google Analytics to Measure Content

    Content Measurement

    In this article you will learn how to set up Google Analytics to make your content reports super actionable.

    Paul Koks - May 5, 2016
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  • The New Google Analytics Mobile App

    The New Google Analytics Mobile App

    In this article, Daniel Waisberg goes through the main Google Analytics Mobile App functionality that will now be available to you, including the scorecards, dashboards and visualizations.

    Daniel Waisberg - April 21, 2016
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  • Data Enthusiasts Gathering At Superweek

    Data Enthusiasts

    This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.

    Daniel Waisberg - April 19, 2016
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  • Demystifying Google Analytics Direct Traffic

    Google Analytics Direct Traffic

    In this article, Doug Hall covers exactly what Direct means on Google Analytics, how to understand it, when it is correct or due to an error and how to solve it.

    Doug Hall - April 6, 2016
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  • Understanding Google Analytics Goals & Funnels

    Understanding Google Analytics Goals & Funnels

    In this article, Doug Hall discusses how Google Analytics goals and funnels work and, on the way, also demonstrates how approaching the subject from an analytical perspective helps you develop a more complete understanding than otherwise.

    Doug Hall - March 1, 2016
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