Articles

The articles below focus on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to measure marketing efforts and optimize websites using a data-driven method.

  • Top Three Characteristics of Data Driven Organizations

    Characteristics of Data Driven Organizations

    Learn more about what makes a data-driven company. Being data-driven doesn't mean there is a blanketed and uniform coating of data-dictatorship to all decisions made. Being data-driven is the art and ability to leverage all business assets to exercise judgment in the decision process.

    Stephane Hamel - September 21, 2011
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  • Web Analytics Lessons from 1930 Unemployment

    Web Analytics Lessons from a Crisis Period

    It's easy to make assumptions about what a metric is, but in so doing you run the risk of drastically misunderstanding your data. This occurs all the time, from interpretation of 1930's employment statistics, to modern web analysis. Maintaining focus on the specifics of your metrics is crucial to understanding the actual behavior of your visitors.

    Kent Clark - August 31, 2011
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  • Tag Management Systems and Website Innovation

    Tag Management Systems and Website Innovation

    Tag-based applications are becoming the selected platform of what Tim O'Reilly coined Web 2.0: "web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web". Learn more about how to use and what are the benefits of Tag Management Systems, solutions that controls the deployment of externally hosted Javascript "page tags".

    Phillip Klien - August 17, 2011
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  • Audience Segmentation - Giving Clicks a Personality

    Segmentation Analysis

    Times have changed. Just ten years ago, things were different. The internet was thought of as a young person's playground and a risk-taker's casino (or fool's paradise, depending on your attitude towards starting a DotCom). The way in which people used the internet was also different. Learn more about ways in which an audience can begin to be identified.

    Emer Kirrane - August 10, 2011
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  • Serendipity Feeling Increases Online Conversion

    Serendipity Feeling Increases Online Conversion

    Good food and the feeling that you’re special are the two main reasons that many people return to the same restaurant. Websites should be able to deliver the same experience to its customers. Learn more about how to do it.

    Dennis van der Heijden - August 2, 2011
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  • Data Visualization: Social-Economical Differences in Brazil [infographic]

    Data Visualization: Social-Economical Differences in Brazil [infographic]

    Inspired by the images published at WorldMapper.org, I decided to create an image that would represent the socio-economical differences between the Brazilian regions: North, Northeast, Midwest, Southeast and South. As can be seen in the infographic each with very specific characteristics.

    Daniel Bronfen - July 6, 2011
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  • Understanding Online Customer Experience

    Customer Experience Management

    A recent survey indicates that U.S. companies are losing as much as 23 percent of their entire annual online revenues from providing poor experiences to their online customers. One would assume that a loss of this magnitude would be a wake-up call to ebusinesses. However, most companies lack the tools and processes to truly understand online customer experience and, therefore, don't know what they're missing.

    Geoff Galat - June 28, 2011
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  • Common Denominators between Targeting, Advertisement and Usability

    Venn Diagram - Common Denominators between Targeting, Advertisement & Usability

    This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.

    Daniel Waisberg - June 15, 2011
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  • Online Behavior Anniversary - A One-Year Retrospective

    Online Behavior Birthday

    Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I learned and the metamorphosis that the site went through, I thought it would be interesting to share it. In this post I describe some of the things we did during the last year of activity.

    Daniel Waisberg - June 8, 2011
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  • Personalization Example for Content Websites

    Personalization Example for Content Websites

    A visitor arrives to a website from a search engine's keyword including "health". How can the website take advantage of this information in order to personalize the experience of the visitor? Learn more on this personalization example for content websites.

    Online Behavior - May 16, 2011
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