Conversion-Driven SEO [slide presentation]

This presentation, from Daniel Waisberg, shows techniques on how to perform Conversion Optimization and SEO Analytics in an integrated way. The following themes are shown in the slides:

  • Personalization on Google Search
  • Content vs. Usability – The tradeoff that comes from adding content to a website (which is very good for SEO) against the benefits of decreasing content in order to improve usability.
  • SEO Landing Page optimization – The importance of optimizing pages that receive high traffic from organic traffic
  • Targeting Customer Intent – The importance of using internal site search in order to understand customer intent and target what the users are looking for.

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