Setting Up Google Analytics to Measure Content
The content you provide to your visitors can make or break your brand. At the end, the information that you …
Landing Pages
Optimized Landing Pages are essential for successful online campaigns. They are the first impression of many website visitors and must convince visitors that the website is worth their while. In order to improve landing pages it is important to use techniques such as Split Testing, Targeting and usability.
Google Analytics Content Experiments – A Guide To Creating A/B Tests
[Last Updated on November 2013] In this article I discuss Content Experiments, a tool that can be used to create …
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Getting To Know Your Landing Page Visitors
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …
A/B Testing SEO friendly
I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should …
Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
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Landing Page Segmentation For Higher Conversions
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a …
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Landing Pages Serving
What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising …