In this interview, filmed at eMetrics Marketing Optimization Summit San Francisco 2011, Eric T. Peterson and Adam Greco talk about the trends in the industry and how it has evolved over the last few years.
As someone that has been both in the vendor, practitioner and consultant sides, Adam shares his insights on the pros and cons of each of this groups and what we can learn from them. Eric goes over the services that Web Analytics Demystified provides to customers and the process they use. He also discusses the Analysis Exchange, a project that connects great causes with experienced mentors and motivated students.
In the end they share with us what they really enjoy about their jobs.
Eric T. Peterson
Eric T. Peterson, Senior Partner and Founder at Web Analytics Demystified, has worked in web analytics since the late 1990’s in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at http://blog.webanalyticsdemystified.com/weblog/
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Adam Greco, Senior Partner at Web Analytics Demystified, is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular “Omni Man” blog and co-founded the popular Beyond Web Analytics podcast. He blogs at http://adam.webanalyticsdemystified.com/.
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Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.