“People are gonna do amazing analyses with whatever data they’ve got to work with, because there is a business imperative to do it.”
In this interview with Vicky Brock, Co-Founder of Highland Business Research, we discuss some of the difficulties people have when it comes to Web Analytics. As an experienced trainer, she shares some examples of concepts and features newbies don’t easily understand.
As a Scottish, Vicky discusses the differences between the US and the European markets. Basically, she mentions both the numbers of languages the European market has to deal with and the volume of companies and analytics teams on organizations. She then proceeds to talk about the Privacy laws being proposed in Europe and how this can affect the market.
After more than a decade working in web analytics, Vicky Brock has developed some useful tactics for drawing insights from digital data and using those insights to inform strategic decisions right across the organization.
Vicky is the Co-Founder of Highland Business Research and a Board Director of the Web Analytics Association, a WAA Certified Web Analyst and a Google Analytics Certified Partner and Seminar for Success Leader. She is also Lecturer in Web Analytics and eMarketing for the University of the Highlands and Islands, Scotland.
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.