Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

The era of mobile commerce isn’t around the bend—it’s already here. Those who approach this opportunity with a well-crafted plan for gauging and managing the mobile customer experience will be the ones who’ve set their mobile channels and their brands up for success.
Geoff Galat -
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation of websites rich in Ajax, JavaScript, Flash and other interactive content. Just as browsing patterns change, so should the way in which we analyze a website.
Danny Hen -
This article is a collection of thoughts from Web Analytics experts in Germany. A list of questions was send to each on the subjects of legal, business, and the users perspective when it comes to Web Analytics and they provided insights into the current status of the online industry in Germany. This topic is of great importance in a time where Germany government discusses the future of online tracking in the country (and possibly in Europe).
Matthias Bettag -
This article proposes a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations with the objective to improve the experience of online customers. The process will enable companies to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability.
Daniel Waisberg -
Website Testing is one of the most important conversion optimization techniques. However, it should be used taking into consideration the wider context of online marketing. In this post I will show a case study on how to account for SEO when using AB testing in websites. I will first discuss how A/B test can hurt SEO and then provide a way to solve the issues that might be caused by A/B tests.
Michal Bitton Nassimian -
In Part III (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the issue of campaign attribution and how they have dealt with it at Expedia. He also talks about Testing, Voice of Customer and Mobile Optimization.
Online Behavior -
In Part II (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the six main lessons that he learned while building a framework to manage Expedia metrics and optimization efforts.
Online Behavior -
In Part I (out of III), Joe Megibow, VP, Global Analytics and Optimization at Expedia, goes over the reason why the company invest so heavily in Analytics and Optimization: to be relevant to their customers and to continue to be the leader brand on the travel industry.
Online Behavior -
You only have one chance to create your first impression. Learn more about selecting the main message for the homepage of a website with two very unique target audiences can be very complicated. By segmenting and targeting your traffic you will be sure to provide the best experience for each individual segment.
Phillip Klien -