Decision-Making: Just How Rational Is It?
We all like to think we’re rational beings. When faced with a decision, we like to think we’ll carefully weigh …
Web Usability
Web Usability is essential in order to build a richer and simpler user experience and design pages that help users navigate the website and find what they are looking for easier. Usability principles are especially important when designing forms, call to actions, landing pages and navigation systems.
Customer Experience in the Age of Digital Banking
When was the last time you set foot in a bank? If you’re like most Americans, you’ve completed many transactions …
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Common Denominators between Targeting, Advertisement and Usability
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
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Great Expectations as Mobile Commerce Matures
We recently experienced the first truly “mobile” holiday shopping season. eBay alone reported $100 million in sales on mobile devices …
Eliminate Customer Struggles for a Better Online Experience
Here’s a common scenario—a guy realizes that his mother’s birthday is just two days away and he’s yet to pick …
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5 Tips & Tools to Boost Website Conversions
When it comes to website optimization (the art, and sometimes science, of improving website performance and increasing conversion rates), I …
How to Optimize Web Design for Conversions
A question I often get asked is, “how do I go about optimizing the design of my website?” In a …
User Experience Approach: Sketching
Up until a few months ago I was a User Experience Consultant (I just changed jobs). In my past I’ve …