Google Analytics Demographics & Interests Reports
Google Analytics (GA) has always been a great tool when it comes to understanding and optimizing online behavior. But with …
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Segmentation
Segmentation is crucial in order to understand the visitors of a website and how to serve them better. Website visitors have different tastes, needs and levels of maturity, and they should be analyzed taking that into account. Among segmentation techniques two are especially important: data-driven analysis and Personas segmentation. Segmentation is a required step for the Behavioral Targeting process.
Google Analytics Custom Dimensions – 5 Questions
Creating audience segments is one of the most important things you can do with a web analytics tool. When your …
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Paid Search Bid Optimization With Google Analytics
A little over a year ago Daniel invited me to contribute to the Adwords chapter of his eBook on Google …
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Pan-Session Analysis With Google Analytics
When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits …
Analyzing Personas Using Advanced Segments
I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the …
Mobile Search Traffic On The Rise – Things to Consider
Mobile search is becoming increasingly important as more people are on their devices looking for the best restaurants in town …
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Google Analytics Custom Variables: Segmentation Power
Segmentation is the mother of all website optimization. That’s an extreme statement, but I believe anyone in the field would …
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KFC: Katz’s Framework For Conversion Rates
Why are insights so difficult to find in our web analytics charts and reports! Why don’t they jump out of …
3 Segmentation Strategies: Intent, GEO & Conversions
During 2011, we saw three main types of segmentation strategies on the data we serve from Get Smart Content, driven …
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Creating Effective Data Visualization
I love infographics. I love infographics and I love charts and I love graphs and I love pictures and I …