Understanding Online Customer Experience
What if you discovered a fixable problem was costing your company a quarter of its revenues? Well, a recent survey …
Marketing Optimization
Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Common Denominators between Targeting, Advertisement and Usability
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
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Personalization Example for Content Websites
A visitor arrives to a website from a search engine using search keywords including "health". Why not display a personalized …
Great Expectations as Mobile Commerce Matures
We recently experienced the first truly “mobile” holiday shopping season. eBay alone reported $100 million in sales on mobile devices …
Web Analytics Evolution
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation …
Social Media & Display Advertising: Perfect Marriage
If you type the phrase “why social media marketing” into Google, you’ll encounter page after page of results on the …
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Eliminate Customer Struggles for a Better Online Experience
Here’s a common scenario—a guy realizes that his mother’s birthday is just two days away and he’s yet to pick …
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Web Analytics Process – Measurement & Optimization
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
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Email Personalization: Are Your Emails Really Personal?
Auditing your email segmentation and targeting approach. Do you remember the promise of true 1 to 1 marketing from over …
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Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
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