Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
This post was authored by Scott Shannon, a Senior Analyst and Google Analytics Certified Seminar Leader and by Melaine Fuentes, …
Attribution Modeling & Multi-Channel Funnels With Google Analytics – Beyond Last Click Read More »
Time and time again I have read articles from agencies and practitioners attempting to define a sound analytics process. In …
It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also …
When you think about redesigning your website, you need to have a plan. To come up with a plan, you …
Four Important Website Redesign Questions Google Analytics Can Help You Answer Read More »
In the war for, and on, consumer attention, we’re all getting pounded with both cruise missiles and carpet bombs. I …
Relevance Without The Creepy: A Permission Marketing Approach to Recommender Systems Read More »
Just one click might be one click too late. Your competitor’s website is right at your visitor’s fingertips and you …
Staying One Step Ahead with Mouse-Based Targeting Read More »
I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the …
I just Googled “Big Data” and I got 19,600,000 results… Where there was virtually nothing about two years ago there …
Big Data – What It Means For The Digital Analyst Read More »
Showing the right product to the right person at the right time is one of the most important factors in …
Using Google Analytics to Lift Sales in E-Commerce Sites Read More »
[Last Updated on November 2013] In this article I discuss Content Experiments, a tool that can be used to create …
Google Analytics Content Experiments – A Guide To Creating A/B Tests Read More »
