Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Competition on the contemporary web is enormous, website usability is crucial as never. If a website is complicated, people will …
5 Usability Questions To Ask Before Optimizing Websites Read More »
A little over a year ago Daniel invited me to contribute to the Adwords chapter of his eBook on Google …
Paid Search Bid Optimization With Google Analytics Read More »
Adding a video to your website is a great way to engage your visitors, increase the amount of time they …
Just the sound of it – bounce rate – tells you most of what you need to know about this …
Investments in Web Analytics can pay off big, but the degree of success depends on many factors. Simply said you …
Following my previous article providing a framework for a Conversion Rate Optimization (CRO) Maturity Model, in this post I discuss …
Conversion Rate Optimization Maturity Model: People Read More »
Like it or not, e-commerce is a fact of life for virtually all retailers, as the story I am about …
Clicks to Bricks – Important Lessons For Retailers Read More »
Product recommendation engines are growing in popularity amongst small and medium-sized business owners who have become acquainted with the success …
When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits …
Over the years I have seen some companies doing very well in terms of improving conversion and getting solid results …
