Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
Your target audience is a diverse bunch. You have soccer moms, working dads, home-based entrepreneurs, students, etc. You just released …
Understanding User Behavior via Visual In-App Analytics Read More »
Since July 2013, I have been publishing weekly tips on the official Google Analytics Google+ page. I try to keep …
If you’ve ever walked through a Whole Foods store, you remember what the experience was like. There were fresh flowers …
Let’s have a closer look at the next Conversion Rate Optimization Maturity Model‘s pillar: Activities. We’ve already described People and …
Conversion Rate Optimization Maturity: Activities Read More »
At the heart of any marketing initiative is one goal: to influence an audience. The tough part is figuring out …
I normally caution companies to mindlessly buy into the perceived power of recommender technology. To accurately personalize what you offer …
The mobile app was the first non-web platform to be built into the Google Analytics suite as a first class …
I’d like to continue with the the topic I started to write a few months ago – a CRO Maturity …
Conversion Rate Optimization Maturity: Knowledge Read More »
Google Analytics (GA) has always been a great tool when it comes to understanding and optimizing online behavior. But with …
Google Analytics Demographics & Interests Reports Read More »
If you’re not familiar with A/B testing, it is all about testing which version of a page is more effective …
