Google Analytics Demographic Segmentation Techniques
We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and …
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Marketing Optimization
Marketing Optimization includes everything that is related to measuring and optimizing the online marketing budget. It includes acquisition techniques such as PPC, SEO, social media advertising and banners. And it also includes retention techniques such improving visitors’ engagement and conversion rates.
A/B Testing For Mobile Apps
This April, Google announced Content Experiments for mobile apps, managed through the Google Tag Manager (GTM) platform. This is great …
A Guide To Running Successful A/B Tests
“I didn’t fail the test, I just found 100 ways to do it wrong.” Benjamin Franklin In marketing, A/B testing …
How to Get Real Neuromarketing Insights
A few years ago, Frito-Lay spot-tested an ad featuring two women in a laundromat. One woman callously steals the only …
Analyzing Campaigns with Cost Data Upload
Google Analytics allows us to easily integrate our Google AdWords campaign data for reporting and analysis. This makes sense, as …
Customer Insights With Google Analytics Demographics
Demographics reporting inside Google Analytics is another recent improvement to Google Analytics that levels the playing field for small and …
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Conversion Rate Maturity Model: Online Testing
A/B and Multi-Variate Testing (MVT) are essential conversion optimization activities and they deserve a separate pillar within a CRO Maturity …
A Digital Analyst’s Evolution
I like to think I “grew up” with Coremetrics. What I mean by that is that I began my professional …
From Intent To Action: Turning Online Browsing Into Retail Sales
As a retailer, it’s easy to get excited about e-commerce when you read a statistic like “79 percent of smartphone …
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Top Data-Driven Marketing Terms
The coming year will likely bring even more data-driven initiatives and action to your organization. Get prepared for another tsunami …