Mobile Search Traffic On The Rise – Things to Consider
Mobile search is becoming increasingly important as more people are on their devices looking for the best restaurants in town …
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Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Building A Bulletproof Analytics Implementation
Web Analytics implementations are never ending stories, there is always a small fix or a new feature that requires changes …
Five Metrics To Optimize Mobile Shopping Experience
Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world …
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Measuring Social Media Impact with Web Analytics
Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have …
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Google Analytics Custom Variables: Segmentation Power
Segmentation is the mother of all website optimization. That’s an extreme statement, but I believe anyone in the field would …
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A Web Analytics Primer – What Does It All Mean?
I remember, when I first began my transition into web analytics, having been somewhat confused at all of the metrics …
The Definitive Guide to Google+ Analytics
Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site …
KFC: Katz’s Framework For Conversion Rates
Why are insights so difficult to find in our web analytics charts and reports! Why don’t they jump out of …
Understanding Google Analytics Multi Channel Funnels
Last month I had the pleasure of participating in a Google+ thread started by Daniel Waisberg to discuss the usefulness …
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Web Analytics Experts – Lessons From Lego
In the last few months there were a few popular articles at Online Behavior. First Stephane Hamel’s post The Ultimate …