Creative Uses to 5 Google Analytics Features
If someone were to pull open a toolbox and pick up a hammer not knowing what it is, his simplified …
Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Google Analytics & Search Console: Deep Integration
Today the Google Analytics team is announcing a new, more robust, integration with Search Console. Exactly a year ago I …
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Setting Up Google Analytics to Measure Content
The content you provide to your visitors can make or break your brand. At the end, the information that you …
The New Google Analytics Mobile App
Today the Google Analytics team is launching a completely revamped Mobile App, which will make your data consumption easier, faster …
Data Enthusiasts Gathering At Superweek
Last February I attended Superweek Hungary to give a presentation on data analysis and learn from other industry peers about …
Demystifying Google Analytics Direct Traffic
A common question you might ask when going through your Google Analytics data is “Where do my users come from?” …
Understanding Google Analytics Goals & Funnels
In previous discussions, I’ve addressed the need for an analytical mindset, which involves understanding things and the interrelationships between them. …
Google Tag Manager: A Step-By-Step Guide
The more useful and relevant your site becomes, the worse it may actually perform. This happens because websites are continuously …
DoubleClick for Publishers & Google Analytics 360
Recently the Google Analytics team released two new integrations: DoubleClick for Publishers (DFP) for Google Analytics 360 and DoubleClick Ad …
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Funnel Analysis with Google Analytics Data in BigQuery
Conversion funnels are a basic concept in web analytics, and if you’ve worked with them enough, you may have gotten …
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